A Vir tual Look
at Carmel Valley
B Y M I C H A E L C H AT F I E L D
I
In today's environment, being in business
without a website is tantamount to being
invisible. That's why Shelley and John Aliotti of
the Carmel Valley Art Association created the
Carmel Valley Road Company, shining a spot-
light on businesses along this stretch of
Monterey County blacktop.
It's an extremely well-constructed website:
full of great photography, easy and fun to navi-
gate. And no wonder.
"It was designed by artists, including Will
Bullas," says Shelley Aliotti, "so of course it's
beautiful."
The Alliotis felt that their beloved valley has
been underrepresented in tourism marketing.
They wanted to get the word out about the
myriad of unique offerings on tap here.
"We want to show that Carmel Valley is not
just wineries," Allioti says. "In addition to the big-
ger businesses such as Bernardus, Carmel Valley
Ranch and Quail Lodge, we provide a showcase
for the many little-known businesses."
All businesses are listed gratis and expanded
presence is reasonably priced.
"We keep it affordable because we want to
get everyone on the site," she explains.
The Carmel Valley Road Company offers a
window into this jewel of the Central Coast.
"Carmel Valley is its own little niche," Aliotti
says. "It's country but savvy."
Peruse the site at www.carmelvalleyroadco.com.
SHORTCUTS
BUSINESS
John and Shelley Aliotti have launched the Carmel Valley Road Company, a website
highlighting Valley businesses. The two run the Carmel Valley Art Association gallery.
70 C A R M E L M A G A Z I N E • H O L I D A Y 2 0 1 6
Photo:
Kelli
Uldall
