Retail Observer

RETAILOBSERVER.COM JANUARY 2017 16 LG ELECTRONICS DEBUTS BLACK STAINLESS STEEL SERIES IN NATE BERKUS- INSPIRED LG STUDIO APPLIANCES Sleek finish elevates versatility, sophistication of premium line of kitchen appliances, including refrigerator with new instaview technology LG Electronics USA today announced the addition of the "Black Stainless Steel" series to LG STUDIO appliances, the company's high-end line of kitchen appliances inspired by renowned interior designer and LG STUDIO Artistic Advisor Nate Berkus. At the forefront of the new Black Stainless Steel series of LG STUDIO appliances is a cutting-edge refrigerator model featuring LG's pioneering InstaView ™ technology, which incorporates a sleek glass front panel that illuminates with two quick knocks to allow users to look inside without opening the door, saving time and energy. Launching now in retail stores nationwide, the new LG STUDIO appliances in Black Stainless Steel include a built-in side-by- side refrigerator, three-door counter-depth refrigerator, double- and single-wall ovens, gas and electric ranges, steam dishwasher and microwave oven. The new additions to LG STUDIO appliances boast a pro-style, sophisticated design, which is refined further by the addition of this highly anticipated, beautiful finish. Berkus has been working closely with LG's design team to help create LG STUDIO appliances that blend best-in-class innovation with sleek, sophis- ticated design. Berkus' influence is seen in premium design details inside and out, including flat-door design, sleek glass control panels, robust metal knobs, beautiful and functional LED task lighting and sleek wave handles. "I've always believed that a kitchen should feel timeless, using classic materials and design elements that will look good today – and in ten years' time," said Berkus. "I love the elegant black stainless steel finish that we incorporated into the latest LG STUDIO appliances. It's both sophisticated and handsome, and it will up the ante in any kitchen. It's the perfect addition to this year's line of LG STUDIO appliances." SOPHISTICATED AND SMUDGE-RESISTANT FINISH COMPLEMENTS ANY HIGH-END KITCHEN Deep yet brilliantly appealing, LG's Black Stainless Steel finish brings an undeniable luster to the kitchen and is an exciting advancement in the evolution of traditional stainless steel, which has become a mainstay in tens of millions of American homes. It elevates the traditional stainless steel look with a satin-smooth, warm and sophisticated finish unlike any other for a both modern and timeless aesthetic that pairs beautifully with any high-end kitchen design. It is also coated with a special material making it fingerprint- and smudge- resistant, requiring only a dry cloth to return it to its original luster. INSTAVIEW TECHNOLOGY PROVIDES UNPARALLELED CONVENIENCE Along with the sophisticated new finish, LG STUDIO appliances now also incorporate InstaView technology. Featured on the new Black Stainless Steel three-door counter-depth refrigerator, InstaView represents the next generation of LG's award winning Door-in-Door ® refrigerator technology, allowing users to view inside the door panel without actually opening the door. The refrigerator door features a mirrored glass panel that illuminates with two quick knocks, allowing users to view the contents inside. Additionally, LG's Door-in-Door technology allows users to access frequently-used items without having to open the entire refrigerator. The refrigerator's ColdSaver ™ Panel, which is a barrier between the interior compartment and the rest of the refrigerator, keeps food fresh and helps reduce cold air loss, contributing to the energy efficiency of this ENERGY STAR ® certified DECEMBER I N D U S T RY [ N E W S ]

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