websites, and online platforms. It will then be presented to customers,
in high definition, by a series of special guests, subject matter
experts, and personalities in an effort to engage, inform, and
entertain. BrandSource members are free to personalize their
service by adding their own commercials and videos to the playlist
and to decide what plays and when. The process is so user friendly
that NPI, promotional, and even daily sales content can be run for
any type of event. The new service is also capable of being streamed
online, in your store, or on-the-go, without the delays associated with
updating or maintenance.
"Sophisticated members can 100 percent customize it however
they want," said Ristow. "The whole library will be open to them but,
for many of our members, we will curate the list and manage it for
them. …This is just the start of something really big that should
resonate across all platforms." Ristow reported that 70 percent of
members who attended "The Stampede" buying event signed up for
the avbTV program at launch.
In his closing remarks, Ristow further stressed the importance of
acting on the recent conditions in the marketplace and his own
enthusiasm for the future growth of BrandSource and its growing
membership. "It's all about the member. This is the best time for an
independent to be in business. The excitement and opportunity is
here. If this is you career, there are one or two opportunities, and this
is one of them," he said. "I'm not even sure all of our members are
aware of how big a prize this is, so we are really excited about that."
At the conclusion of the convention, members traveled home
better informed about the new furniture and bedding options that
they may offer in their showroom, but also encouraged by the new
opportunities on the horizon for their individual businesses. With
BrandSource assisting them in modernizing their digital marketing
presence to attract a new generation of customers, their futures look
bright indeed.
RO
