RETAILOBSERVER.COM JANUARY 2017
10
F
rom November 3-6, over 11,000 guests turned out to
explore the latest offerings from 150 premium furnishings
brands on display within the California cool venue of a
60,000 square foot air plane hangar.
The fair kicked off with an Opening Night Party for 1,400
guests who convened upon the Barker Hangar on a balmy
California evening to support the evening's beneficiary, Los
Angeles Ronald McDonald House. Sponsored by DCS, Fisher
& Paykel, Pez Cantina, Reilly's Whiskey, Schwinn, Tequilla
Arette and Tito's Handmade Vodka, the festive gathering was
filled with cocktails, passed hors d'oeuvres, networking with
design industry luminaries and a chance to shop the show
before the weekend crowds. The highlight of the evening was an
auction of 25 one-of-a-kind Schwinn bicycles, all customized by
design taste makers, artists and brands such as Aaron Axelrod,
Amy Devers, Bend Goods, Erin Condren, Gregory Siff, Hancock
Design, Kelly Edwards, LA Closet Design, LA Galaxy, McGuire
Denim, Nicole Facciuto, Peter Gurski, and Portola Paints,
among others. The mass appeal of cycling and a bike movement
which has clearly taken off in Southern California (just ask one
of the 5 bike stores which have opened along Main Street in
Santa Monica over the last ten months) made Schwinn eager to
jump on board for this creative charity initiative.
Over $15,000 was raised by guests bidding to take one of
these stylish bikes home. All proceeds go to support the
renovation of the Los Angeles Ronald McDonald House's
75-room facility which is being refreshed by teams of ASID Los
Angeles designers with the goal of creating spaces that speak
to healing and wellness through various design mediums. For
those of you who don't know, Ronald McDonald House provides
accommodation and support to families of seriously ill children.
The design celebration continued Friday- Sunday with a full
schedule of programming, special events, and a diverse offering
of product on display. More than 150 manufacturers of premium
LU URY & INNOVATIVE DESIGN
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