Retail Observer

January 2017

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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JANUARY 2017 RETAILOBSERVER.COM 51 I n celebration of Gaggenau's 333rd anniversary, the luxury lifestyle brand debuted Restaurant 1683 in New York City. The highly anticipated four-night pop- up delivered a culinary experience as uncompromisingly exquisite as the legacy that inspired it. The exclusive invite-only event, the first in a three-year initiative series, did ignite the senses with fine cuisine, artful design and extraordinary and immersive décor. As passionate leaders of luxury culinary culture, Gaggenau works closely with internationally acclaimed chefs and sommeliers, bringing elite know-how into the development of each new product the brand creates. Restaurant 1683 is the latest innovation of Gaggenau, a one-of-a-kind epicurean experience that brings together ultra-luxury technology and world-class culinary arts. From September 26th through September 29th, three Michelin star Chef Daniel Humm and restaurateur Will Guidara of Manhattan's revered Eleven Madison Park welcomed guests into an immersive sensory experience. "I'm excited to be partnering with Gaggenau, a brand that is both timeless and forward moving," says Daniel Humm. Chef Humm and the Eleven Madison Park team showcased their culinary artistry, which emphasizes simplicity, purity, and the seasonal flavors of New York. Making a special appearance, Chef Bryce Shuman and general manager Eamon Rockey of Betony, joined Humm's team for two nights. Guests of the invite-only dining experiences were treated to an extraordinary fusion of tableside culinary expertise, ingredient focused and inspired by regional tradition and the precision of the world's most luxurious appliances. The restaurant's environment, designed together with the Munich-based architecture firm einszu33, headed by Hendrik Müller, was staged as a multi-sensory culinary experience that took guests on an emotional journey into the origins of the contemporary luxury brand. Visitors were transported back 333 years, to the misty, dense woods of Germany's Black Forest. The backdrop focused on the mythical beginnings of Gaggenau, as a forge, where a spark of fire and the strike of a hammer marked the age of industrial craftsmanship. The interactive environment enveloped with the natural elements indigenous to the Gaggenau region, warm woods and lush greeneries, the sounds, sights and feel of the forest. The mood was both mystical and fascinating, the space, a serene and surreal oasis from the bustle of the outside urban streets. Bringing the story of Gaggenau to life made the culture of Gaggenau tangible, giving guests the ability to experience the essence of the brand and its core values. The three year POP-UP RESTAURANT EXPERIENCE DEBUTS AND REDEFINES THE ART OF R E S TA U R A N T 1 6 8 3 CULINARY LUXURY

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