RETAILOBSERVER.COM JANUARY 2017
16
JANUARY
I N D U S T RY [ N E W S ]
BLUESTAR INTRODUCES NEW MATTE
COLLECTION FOR BESPOKE KITCHEN
APPLIANCES
Eight new matte colors offer a timeless,
elegantly understated finish
Bluestar
®
, manufacturer of high-performance appliances for
the home – and a trailblazer in color innovation – is unveiling a
new Matte collection of eight striking finishes, giving home
chefs even more opportunity to unleash their inner designer and
create a truly individual, bespoke kitchen design.
BlueStar
®
appliances are designed to suit the unique cooking
styles and design tastes of home chefs and entertaining
enthusiasts. The pro-style appliance brand offers unsurpassed
performance and virtually unlimited options for personalization,
including 750 colors and trims as well as customizable cooking
surfaces, swing and French oven doors, and restaurant-inspired
accessories such as salamander broilers and Frenchtops.
Providing a contrast to glossy, industrial finishes, this new
color collection gives both kitchen designers and homeowners
access to the latest trend in home decor—matte hues. Developed
as a smooth, velvety finish, the BlueStar
®
Matte collection lets
you leave the shine behind and take appliance color to the edge.
"Like cars, high-end appliances are about power, performance
and design. Matte and satin finishes are standard options on
luxury cars, and now this elegant look is available on BlueStar
appliances," said Eliza Sheffield, president, BlueStar
®
.
With inspiration from Heidi Piron, founder of Heidi Piron
Designs in Chatham New Jersey and the grand prize winner in
BlueStar's first annual Kitchen Design Competition, BlueStar
developed a well-balanced collection of eight hues that includes
bold standouts like Matte Red and classic, on-trend neutrals
like Matte Grey.
"A really good mix of layers and contrast makes a kitchen
