RETAILOBSERVER.COM JANUARY 2017
6
Moe Lastfogel
moe@retailobserver.com
Moe's Musings Views
Happy SMART Retailing,
T
oday's SMART world is becoming more and more relevant as
consumers become more and more connected to their home,
appliances and other products through the use of technology. If you sell
any of these "smart" products, they are looking for you to be the expert.
Many of the majors and even specialty manufacturers have smart and
connected product offerings. At the Smart Kitchen Summit, I saw a host
of new products and technologies that are being introduced to the
industry. Google, Amazon and Microsoft are now making the transition to
connectivity even easier to assimilate into the day-to-day lives of your
consumers. I am personally looking forward to KBIS and CES this month
to see what new products will be presented there.
So are you connected? Not just you personally, but in your business.
Are the products on your sales floor actually connected? Not just
connected to a plug, but to the internet/wifi via bluetooth. Telling someone
what a product does and actually showing what it does are two different
things. Consumers come to you to be educated and to experience these
products' capabilities. Are your staff members able not only to answer
questions, but to demonstrate all the features of what you sell to help
consumers make the right decisions? There is nothing worse than a
consumer knowing more than a salesperson, and today that can really
make a possible sell go sour.
I would suggest it's time to get SMART and CONNECTED. Make your
store not only a showcase, but a functional space for these products and
a learning center for the consumers you are targeting. The buying shows
are a great place to see new product offerings, engage manufacturers
and get the education you and your staff need. Hope to see you there.
ARE YOU
CONNECTED?
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THE RETAIL
We proudly support the following
trade associations and buying groups
throughout North America whose news
and information greatly contribute to the
quality of The Retail Observer and the
education of our readers.
www.unitedservicers.com
www.cedia.org
www.NKBA.org
www.asid.org
www.aham.org
www.brandsource.com
www.megagroupusa.com
www.ce.org
www.nahb.org
www.dpha.net
www.htsa.com
Follow us on:
Join us at:
www.psaworld.com
www.nationwidemarketinggroup.org
www.NARI.org
www.cantrex.com
Become a Fan:
www.psoca.org
www.necoalliance.com
www.prosourceinfo.com
www.nahfa.org
www.nrha.org
THE RETAIL
