Retail Observer

January 2017

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM JANUARY 2017 52 campaign and experience of Restaurant 1683 will extend beyond the invite-only real world events to a virtual culinary exploration on a dedicated website. This digital space will feature original content and a real-time look inside each exclusive experience, as Gaggenau continues to pioneer luxury culinary culture. Gaggenau is a manufacturer of high-quality home appliances "Made in Germany" and acknowledged as an innovative leader in design and technology. The company, with a history dating back to 1683, has revolutionized the kitchen time and time again with its internationally acclaimed products. Gaggenau's success is founded on technological innovation and purposeful, minimalistic design to create unparalleled performance. Gaggenau has been a subsidiary of BSH Hausgeräte GmbH in Munich since 1995 and is currently represented in more than 50 countries with flagship showrooms in major cities around the world. Gaggenau presented an unforgettable series of one-of-a-kind epicurean experiences to stir and delight the senses. Daniel Humm is the chef/co-owner of Eleven Madison Park, The NoMad, and The NoMad Bar. His cuisine is focused on the locally sourced ingredients of New York, with an emphasis on simplicity, purity, and seasonal flavors. A native of Switzerland, he was exposed to food at a very young age and began working in kitchens at the age of fourteen. From there he spent time in some of the finest Swiss hotels and restaurants before earning his first Michelin star at the age of twenty-four. In 2003, Daniel moved to the United States to become the executive chef at Campton Place in San Francisco, where he received four stars from the San Francisco Chronicle. Three years later, he moved to New York to become the executive chef at Eleven Madison Park. Will Guidara is the restaurateur/co-owner of Eleven Madison Park, The NoMad, and The NoMad Bar. A native of Sleepy Hollow, New York, and the son of a lifelong restaurateur, he has been immersed in the restaurant industry since the age of thirteen. He is a graduate of the School of Hotel Administration at Cornell University, and an alumnus of Danny Meyer's Union Square Hospitality Group. In 2006, Will became the general manager of Eleven Madison Park, where he R E S TA U R A N T 1 6 8 3 CULINARYLUXURY

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