E
ven with such growth and expansion, one thing remains
unchanged; the company's strong work ethic and commit-
ment to quality that made Perlick who they are today.
"Build the best product you can.
A poorly made product is expensive at any price.
Do not listen to those who would have you build something
cheaply. Be honest with yourself, your customers and your
fellow man. Only a few black marks will soil a good reputation.
Remember these things always."
- Robert K. Perlick
This dedication to performance, old world craftsmanship and
building only the best products possible remains the cornerstone
of the Perlick brand. A true testament to the American entrepre-
neurial spirit, Perlick has evolved from a small company whose
product offering thrived on the city's booming beer industry to a
large scale manufacturer with a diverse product portfolio sold
around the world.
100 YEARS OF COOL
Perlick has long been at the forefront of refrigeration and
dispensing technology. Starting from the time that a then-state-of-
the-art refrigeration department was added that allowed the
company to design and produce mechanically cooled boxes,
1917 - Robert K. Perlick and
his son, Walter, open the doors
of R. Perlick Brass Company
on Reed St. in Milwaukee,
Wisconsin.
LATE '40 S/EARLY '50 S -
Perlick introduces the Black
Beauty Dispenser, Chief Flat Top
Bottle Cooler, Dixie/Olympian
Bottle Coolers and Flavor King
Soda System.
1910s 1940s /
'
50s 1930s
1933 - Perlick adds
a state-of-the-art
refrigeration department
to aid in the transition of
ice boxes to mechanical
refrigeration.
1938 - Perlick develops Direct
Draw Beer System; the most
sophisticated beer dispensing
equipment the market had ever
seen, marking the beginning
of Perlick's innovative bar and
beverage product line.
PERLICK CELEBRATES 100 Years of Cool
