R ETAI LOBSE RVE R.COM JANUARY 2017
16
GE APPLIANCES LAUNCHES HAIER BRAND
AT INTERNATIONAL BUILDERS' SHOW (IBS)
Unique introductions include 24" OTR and quad
door refrigerator
Haier, the world's number one appliance brand* showcased Small
Space Living solutions at its first appearance at The International
Builders' Show (IBS) in Orlando, Florida, including the launch of a
new 24" over-the-range microwave and quad door bottom freezer
refrigerator.
Starting January 1, 2017, the Haier brand became part of GE
Appliances' go-to-market strategy providing an expanded selection of
products to better serve the builder community. GE Appliances will
initially focus Haier products on small space living, ductless air
conditioners and other air quality products at the show. Future plans
expand this portfolio to additional configurations.
"To accelerate the launch of the Haier brand by GE Appliances,
we have established a focused brand team within the newly com-
bined organization. In addition, we will be able to support the
Haier products with our best-in-class service, logistics and sales
network to better serve customers," said Robert Posthauer, vice
president of sales, GE Appliances. "Haier offers a full product suite
of both built-in and freestanding appliances that fit the needs for
smaller footprints and offers our customers new opportunities. Early
feedback from our customers has been outstanding as the Haier
product launch complements our GE brand offerings in key categories
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