Retail Observer

RETAILOBSERVER.COM JANUARY 2017 28 G rilling is a perfectionist's pursuit. Guests rave, but deep down, you know it could've been just a little more tender, juicier—a pinch more salt in the rub or a few seconds less on the flame. Hestan Outdoor was born from this same culinary obsession. Our engineers experimented, innovated, tweaked and tinkered until they created the most powerful, versatile and reliable grill available. When our engineers and designers began sketching out what would become the first Hestan grill, their intent was not just to build a new grill. They set out to create an entirely new level of performance for grilling. Unveiled at the HPBExpo in March 2016, the buzz was immediate. Hestan Outdoor took home the Vesta Awards for 2016 Best Gas Grill and Best in Show. Then the acclaim appeared in Food & Wine, Consumer Reports and Robb Report. We are deeply honored by these accolades. Every detail of every grill is a point of personal pride for our welders, fabricators and polishers. Each and every grill is built from scratch at Hestan Headquarters in Anaheim, California. We cut our own steel. We fabricate our grill hoods. And we make sure every detail is absolutely perfect before your grill leaves our floor. You put your pride on the line every time you fire up the grill. So, we put our pride into the line with every grill we make. That is apparent from the moment you lift the Horizon ™ hood (which is surprisingly easy to do, thanks to the easy-lift hinges). The hood holds its place at your desired height to make it easier to flip and baste. Motion-activated Stadium ™ hood lights illuminate the entire cooking surface, so you can keep an eye on things. Then there are the 5/16" DiamondCut ™ stainless steel grates. There is nothing else like them on the market—because we laser-cut them ourselves in California. These grates ensure even heat distribution and flawless sear marks—along with durability and easy cleaning. Our robust, dual-sided briquette trays and powerful Trellis ™ and variable sear burners (25,000 BTUs) empower you to maintain the perfect flame with precision control. Finally, our multi-purpose infrared rotisserie burner is built-in to provide optimal functionality for rotisserie, broiling or finishing. Hestan Outdoor grills are available in built-in and freestanding models, and feature a unique, sleek stainless steel design available in twelve exclusive color finishes. As a company, Hestan is built upon a shared love of food and innovation born in the Napa Valley. From what you cook on to what you cook with—even the wine to complement the meal—Hestan delights in the details of cooking and discovering new ways to improve upon them. Hestan Outdoor is born from Hestan's longstanding culture of culinary invention. Hestan founder, Stanley Cheng, pioneered hard- anodized steel cookware in the 1970's—the breakthrough that ushered in non-stick cookware. Likewise, Hestan Commercial reinvented the restaurant kitchen with its lineup of thoughtfully-designed and incredibly powerful commercial cooking equipment. We're particularly proud to note that Chef Thomas Keller cooks on a Hestan Custom Lineup in The French Laundry. Hestan NanoBond introduces the first innovation to stainless steel cookware in over 100 years. Handcrafted in Italy from molecular titanium, NanoBond is 400% stronger than typical stainless and provides 35% better heat conduction. Tough enough for a restaurant. Beautiful enough for your home. Hestan Smart Cooking serves as your digital sous chef. Intuitive technology transforms your cookware, induction burner and tablet or smartphone into a skilled kitchen staff - while Michelin-star chefs guide you through painstakingly perfected recipes. Then there is the award-winning Hestan Vineyards, blanketed with Cabernet Sauvignon, Merlot, Cabernet Franc, Petit Verdot and Malbec. The vineyard's unique mix of soils, slopes, exposures, rootstocks, clones and varietals contribute to the spectrum of flavors and nuance found in each limited edition bottling of Hestan Vineyards wines. From engineers to chefs and welders to winemakers, everyone at Hestan is committed to elevating the culinary experience. Learn more at www.hestan.com. M A N U F A C T U R E R [ N O T E S ] HESTAN OUTDOOR OUR GRILL STORY RO

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