RETAILOBSERVER.COM JANUARY 2017
4
Eliana Barriga
eliana@retailobserver.com
Until next time,
FEBRUARY 2017, VOLUME 28, ISSUE 2
CELEBRATING OUR 28
TH
YEAR
AS THE RETAIL OBSERVER
PUBLISHER/MANAGING EDITOR
E LIANA BARRIGA
DIRECTOR OF SALES AND MARKETING
MOE LASTFOGEL
ART DIRECTOR
TERRY PRICE
CONTRIBUTING WRITERS
HANK ALEXANDER
MIKE ALLEN
SARAH BROWN
AMANDA EVANS
JOHN TSCHOHL
E LLY VALAS
LIBBY WAGNER
RALPH E. WOLFF
DEADLINE FOR APRIL 2017 ISSUE:
MARCH 1, 2017
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THE RETAIL
I
've had the pleasure of meeting and getting to know many of you over
the years. I know some who are still gung-ho and driven to navigate
through the changing times and find new ways to grow their businesses
and others who have lost their passion for what they do long ago.
But I say, what's love got to do with it? Yes, ultimately love for your
work is very important to your overall well-being and quality of life. But
it's not the feeling of love that will drive you to work 80 plus hours a
week to get a new business venture up and running or come up with
creative ways to keep it going when sales are low, really low and the
industry is bleak. During these times, it's a choice to continue pushing
on through with the understanding that change one way or the other is
inevitable. But if you remain adaptable, have a clear vision and plan in
place and stick to it, you will eventually find yourself enjoying the benefits
of business ownership and in love with what you do once again.
I've found that those who seek to feel in love with their businesses
most of the time are the ones who end up broken and defeated. They
are now stuck in a rut because they made impulsive choices based on
what they loved. Instead, it would have been wise for them to have made
smart decisions by ensuring that their plan covered all of the things that
they don't necessary like to do or talk about, but are necessary for
running a successful business.
This goes for almost everything in our lives that we say we "love" -
parenthood, marriage, friendships, health, hobbies… We don't always
have that loving feeling but we stay committed to these things. We
spend the time to nurture and work on them which is why we reap the
rewards of what we all call love.
WHAT'S LOVE
GOT TO DO WITH IT
Elle's View As I See It
