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7 6 | t h e c l e v e r r o o t RENOWNED CHEFS OF THE WORLD share certain qualities that separate them from the rest of their field: Creativity, passion, attention to detail, the ability to multitask, commitment to excellence and perfecting their craft and a keen business sense are the obvious qualities of a serious chef. Additionally, a great chef is a leader who can make good quick decisions when problems arise and is a team player that understands and appreciates everyone's role among the kitchen crew, waitstaff, management and public relations, as well as being able to identify emerging trends and supporting new talent, which will help grow their brand. Chef Jeff Cerciello, owner of California-based Farmshop Group, possesses all these qualities and then some. His collaborative business vision of farm-to-feast and artisan-to-home-kitchen spells success for all three locations: in Los Angeles at the Brentwood Country Mart, at the Marin Country Mart in Lark- spur, and most recently, in 2015, in Tokyo's Futako Tamagawa District in Japan. Dianne Porchia, MA, DMBM, is a holistic wellness educator of body-mind-heart-soul medicine offering concierge "Life In Balance" wellness retreats internationally. She is a sterling example of what she teaches and is always on the lookout for innovative entrepreneurs who share a passion for healthful choices in farm-to-fork cuisine, sustainable farming practices and quality eco-minded products that enhance the joy of simple pleasures. PORCHIA'S PALATE "You don't need to make everything yourself if someone else is making it beautifully." —Farmshop Group owner Chef Jeff Cerciello. Each Farmshop marketplace showcases artisan purveyors of meat and seafood, fruits and vegetables, cheese and dairy, charcuterie and deli, pantry and larder, accompaniments and sweets, coffee, tea and beverages, wine and beer, merchandise and house- wares—with knowledgeable staff at each post. PHOTO: COURTESY OF FARMSHOP P HO T O : C O U R T E S Y O F F A R MS H OP Culinary Apprenticeship by Dianne Porchia CHEF/OWNER JEFF CERCIELLO OF THE FARMSHOP GROUP PROVES THAT CULTIVATING TALENT IS A MASSIVELY IMPORTANT ELEMENT IN A SUCCESSFUL RESTAURANT

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