Retail Observer

April 2017

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM APRIL 2017 18 The full collection is equipped with Smudge-Proof ™ black stainless steel that resists fingerprints and cleans easily, giving consumers time back to spend where it matters most. With a modern, neutral tone, the suite provides a fresh palette to build upon in the kitchen, complementing both bright, vibrant colors and dark muted accents. Whether adding light countertops and cabinetry or pops of color in the backsplash, the Smudge-Proof ™ black stainless steel appliances are the first step in creating a warm, calming atmosphere in the kitchen–the ideal place for savoring valuable moments. "Our new Frigidaire Gallery ® Smudge-Proof ™ black stainless steel suite was designed to meet the growing consumer need for materials that have the same quality and durability of stainless steel, but are more unique and modern looking," said Narss Lapinid, senior color, material and finish designer at Electrolux. "Our soft black tone and innovative features draw families into a sleek kitchen environment that provides the quick and consistent results they crave, helping to streamline household tasks and maximize family time." The complete Frigidaire Gallery ® Smudge-Proof™ black stainless steel suite launched at KBIS 2017 includes eight new appliances: • Frigidaire Gallery ® French Door Refrigerator • Frigidaire Gallery ® 21" Top Mounted Refrigerator • Frigidaire Gallery ® Dishwasher • Frigidaire Gallery ® Double Wall Oven • Frigidaire Gallery ® Single Wall Oven • Frigidaire Gallery ® Free-Standing Gas Range • Frigidaire Gallery ® Free-Standing Electric Range • Frigidaire Gallery ® Over the Range Microwave ELECTROLUX ANNOUNCES ITS LARGEST FRIGIDAIRE BRANDED PRODUCT LAUNCH Company to reach more than 75 % of U.S. appliance market with new frigidaire products Electrolux announced that it will launch more than 700 new Frigidaire branded products later this spring and summer, making it the single largest product launch in the company's history. As part of the launch, the company will make a significant investment in national advertising and digital marketing to drive awareness of the new appliances. In particular, Electrolux will promote its new black stainless steel suite of appliances with pricing targeted at the mass market. "Until now, this finish has only been available on our competitors' high-end appliances," said John Weinstock, Electrolux SVP of marketing. "It is exciting to bring this finish to a wide Frigidaire audience whom we know are often on a budget and looking for practical yet very modern solutions." "Our consumers have busy lives and they want their appliances to help them achieve great results quickly," said Weinstock. "We are launching 700 new appliances that preheat faster, clean up faster, help boil water faster, and that do dishes right the first time." The black stainless finish complements traditional stainless and I N D U S T R Y [ N E W S ]

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