Retail Observer

RETAILOBSERVER.COM APRIL 2017 20 will benefit consumers, given that two-thirds of appliance purchases are replacing an older model and many may choose to replace one appliance at a time. The launch includes all appliance categories and the first products will be available at retail beginning in the spring. Frigidaire ® has been designed to help families make the most of their time and space with high-performing, easy-to-use appliances with time-saving features. Please visit www.frigidaire.com to learn more about Frigidaire ® and its full range of innovative home appliances.. TRUE REFRIGERATION INTRODUCES THE BUTLER'S BAR COCKTAIL SUITE Lifestyle suite includes four 15" units in a 5' footprint Traditionally, a butler's pantry was created as a utility room for storing, serving, or cleaning items while entertaining guests. Today, the butler's pantry is often home of junk mail, pantry overflow, comput- ers and other non-essential uses. The art of entertaining has changed, and the True ® Refrigeration Butler's Bar turns this abandoned small space into a luxurious center for serving cocktails and other beverages. True's new cocktail suite, the Butler's Bar, includes four 15" undercounter units: a clear ice machine, beverage dispenser, under- counter refrigerator and wine cabinet. With four perfectly paired 15" units, the Butler's Bar fits in a 5' footprint—a seamless replacement for what used to be the butler's pantry. Each unit is offered in 300-series stainless steel or can be customized with an infinite variety of overlays to fit the homeowner's décor. "The Butler's Bar creates that perfect space for mixing craft cocktails and serving unique beverages while entertaining," said True Director of Sales and Marketing Steve Proctor. "You can store your garnishes in the undercounter refrigerator and use pure, clear ice for the perfect cocktail. For your wine-loving guests, the wine cabinet keeps reds and whites at the perfect temperature—yet for the craft beer drinkers, the beverage dispenser allows you to serve ice cold craft brew on tap." THE BUTLER'S BAR INCLUDES: • Clear Ice Machine: True Refrigeration's clear ice machine produces crystal clear ice with no air bubbles, and its dense cubes have a slower melt time, creating the perfect addition to any signature craft cocktail. This machine is UL-rated for both indoor and outdoor use, produces up to 70 lbs. of ice per day, and stores 28 lbs. while still remaining energy-efficient. The clear ice machine features the patented TruLumina ® lighting system, which creates a soft glow with up to 14 different colors every time the door opens. • Beverage Dispenser: The True beverage dispenser is hand crafted to give users "the perfect serve." Ideal for the beer connoisseur and for those who love to entertain, this draft beer dispenser uses True's exclusive airflow technology, ensuring a consistently frosty, refreshing pour. Whether a single or dual tap, indoor or on the patio, the True beverage dispenser will be the life of the party. • Undercounter Refrigerator: In the kitchen or next to the grill, the True undercounter refrigerator provides complete cooling flexibility wherever it's needed. With the only glass door in the industry that's UL-rated for outdoor use, it's the perfect combination of performance, style and design for indoor or outdoor entertaining. • Wine Cabinet: The 15" True wine cabinet redefines the options for customizing a space to accommodate the homeowner's favorite vintages. Precision control and exquisite craftsmanship combine to preserve and protect wine, while features such as the patented TruLumina ® lighting system create the perfect ambiance for any setting. The Butler's Bar is the first of several new lifestyle suites. Please visit www.true-residential.com for more information about True Refrigeration or one of their customizable lifestyle suites. I N D U S T R Y [ N E W S ]

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