Retail Observer

RETAILOBSERVER.COM APRIL 2017 24 a barrier between the interior compartment and the rest of the refrigerator, reduces cold air loss and helps keep food fresh. Demonstrated at the Kitchen and Bath Industry Show, select new refrig- erator models with Insta- View also feature LG's black stainless steel fin- ish, which enhances the most beautifully crafted kitchens with a modern update to traditional stain- less steel. It features a timeless aesthetic that seamlessly complements a range of infinite kitchen design styles and colors. The warm, satin-smooth and sophisticated finish is fingerprint- and smudge- resistant which wipes clean with a soft, dry cloth, making it easier than ever to have a premium kitchen that is effortless to maintain. "In the few short months since LG launched InstaView into the U.S. market, this unique feature piqued the interest of many who are interested in 'seeing' their food in a new way," said David VanderWaal, vice president of marketing for LG Electronics USA. "This year, consumers will have even more choices of refrigerators that feature our most impressive new technology at various price points, proving that with LG there's no need to compromise functionality for style." With LG's lineup expanding to 13 InstaView refrigerators this year, consumers can select the model that is best suited to their lifestyle and family needs based on configuration, style and finish across a variety of price points, ensuring there is a model for everyone. AVAILABLE NOW • LG SIGNATURE LUPXS3186N 31 cu. ft. standard-depth 4-door refrigerator: $ 8,499 • LG SIGNATURE LUPXC2386N 23 cu. ft. counter-depth 4-door refrigerator: $ 8,499 • LG STUDIO LSFXC2496D 24 cu. ft. black stainless steel counter-depth 3-door refrigerator: $4,399 • LG LMXS30796D 30 cu. ft. black stainless steel standard- depth 4-door refrigerator: $4,499 • LG LFXS30796D 30 cu. ft. black stainless steel standard- depth 3-door refrigerator: $4,299 • LG LFXC24796D 24 cu. ft. black stainless steel counter- depth 3-door refrigerator: $4,299 • LG LMXC23796D 23 cu. ft. black stainless steel counter- depth 4-door refrigerator: $4,599 COMING IN 2017 • LG LMXC23796S 23 cu. ft. 4-door refrigerator: $4,399 • LG LMXS30796S 30 cu. ft. 4-door refrigerator: $4,299 • LG LFXS30796S 30 cu. ft. 3-door refrigerator: $4,099 • LG LFXC24796S 24 cu. ft. 3-door refrigerator: $4,099 • LG LSXS22396S 22 cu. ft. counter-depth side-by-side refrigerator: $2,299** • LG LSXS26396S 26 cu. ft. standard-depth side-by-side refrigerator: $2,199** Leading the lineup are two InstaView refrigerator models in the premium LG SIGNATURE brand line, which combines the best of LG's cutting-edge technology and world-class design with exquisite attention to detail. They incorporate LG SIGNATURE's exclusive Auto Open Door ™ technology that allows users to open the fridge with a swipe of the foot in front of a sensor on the bottom of the refrigerator door. Designed for the most discerning consumers, these 31 cu. ft. refrigerators boast a full stainless steel interior as well as exterior. Another noteworthy new model is the LG Smart InstaView refrigerator that's embedded with an array of convenient features provided by Amazon's Alexa Voice Service. It gives users access to an intelligent personal assistant that, in addition to searching recipes, can play music, place Prime- eligible orders from Amazon.com including groceries, add items to a shopping list and more, via voice commands. Featuring LG's webOS smart platform, consumers can also explore a host of Wi-Fi enabled features directly on the refrigerator, from a library of Food Network recipes to tracking expiration dates—creating a streamlined and powerful food management system all accessible on the 29" touch-screen on the front of the fridge door. Nearly all LG InstaView Door-in-Door Refrigerators are ENERGY STAR ® certified, meaning they are 20% more efficient than the federal minimum energy standard. To learn more about the LG InstaView technology and how to see food differently, please visit the LG website at www.lg.com/us/discover/instaview-door-in-door. I N D U S T R Y [ N E W S ]

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