Retail Observer

RETAILOBSERVER.COM APRIL 2017 38 P R O M O T I O N S JIM SANDUSKI APPOINTED PRESIDENT TO LEAD NEWLY CREATED SHARP HOME ELECTRONICS COMPANY OF AMERICA (SHCA) DIVISION U.S. manufacturing, marketing, and services & solutions groups combined under new umbrella to better serve American market Sharp is pleased to announce the newly formed Sharp Home Electronics Company of America (SHCA), a division established to integrate the previously separate divisions of SEMCA (Sharp Electronics Marketing Company of America), SMCA (Sharp Manufacturing Company of America) and SSG (Services and Solutions Group). Jim Sanduski, previous president of SEMCA, has been appointed president of the new division. This organizational change aims to enhance Sharp's U.S. Home Electronics business – from manufacturing, to sales & marketing, to after-service – thereby increasing operational efficiencies and overall profitability. The integration also strengthens localized product planning and marketing, allowing for full utilization of both factory engineering resources and market information. "Bringing SEMCA, SMCA and SSG together under one umbrella is a natural move for Sharp in the U.S. as we continue to strive for increased brand cohesiveness," said Doug Albregts, chairman and CEO of Sharp Electronics Corporation. "Not only does it strengthen communications and marketing efforts between our internal teams, but it will significantly enhance utilization of valuable time and resources so that we can collectively better serve our customers." As the newly appointed president of SHCA, Jim Sanduski will lead the new division, reporting directly to Mr. Albregts. Additionally, department heads Shotaro Watanabe of SMCA and Toru Yakura of SSG will now report directly to Mr. Sanduski. "I'm looking forward to the opportunities that this newly formed collective will allow for in the U.S. market," said Sanduski. "By integrating functions, we'll be able to respond better to marketing opportunities and continue growing our business." Visit www.SharpUSA.com for more information about SHCA. SHARP HOME ELECTRONICS COMPANY OF AMERICA HIRES MARTY TINDALL AS DIRECTOR OF SALES Focus to be on growth of southeast territory Sharp is pleased to announce that Marty Tindall has joined the company as director of sales for its southeast territory, which makes up a growing percentage of Sharp's home appliance focus in the U.S. Tindall will be responsible for maintaining and expanding Sharp's business relation- ships with multiple national retailers, focusing efforts on Sharp's entire line of premium home appliances, which includes a full range of microwave ovens, Super- steam+™ combination oven, Plasmacluster™ ion air purifiers and more. Tindall will report to Peter Weedfald, senior vice president of sales and marketing. "Marty brings more than 20 years of effective sales management and valuable marketing strategy to Sharp," said Peter Weedfald. "His deep industry knowledge, breadth of experience, and proven dedication to corporate performance and customer relationships make Marty a great asset as Sharp continues to compete in the home appliance space." Prior to joining Sharp, Tindall managed all accounts in the east region as vice president of sales at Climatic Home Products. He has also held senior positions at LG Electronics and Electrolux, where he collaborated on key strategic projects across brand management, marketing and sales. Tindall's new role builds on Sharp's growing sales team in the home appliance category, which includes the 2016 announcements of Kirk McIlraith as director of sales–national accounts, Todd MacGregor as director of sales, and Jae H. Park as regional account manager. Visit www.SharpUSA.com for more information about SHCA. J I M S A N D U S K I M A R T Y T I N D A L L RO

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