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THE GMAT® Dissatisfied With the Core DO MBAS THINK their core classes provide them with a good ground- ing in business fundamentals? Some don't, according to a survey by The Economist's online portal, Which MBA? The online survey found that 60 percent of current and former students believe core classes should focus more on busi- ness strategy, 38 percent believe that more attention should be given to finance, and 33 percent would have liked more emphasis on tech- nology and information systems. As for prospective students? They think the core MBA should focus more on business strategy (accord- ing to 75 percent), finance (52 per- cent), and economics (48 percent) "It is worrying that so many business school students, who often pay hundreds of thousands of dollars in fees and lost income to attend a program, feel that areas as fundamental as business strategy and finance are not being adequately covered," said Bill Ridgers, editor of Which MBA? Nineteen per cent of current and former MBA students, and 9 percent of prospective students, feel that the core classes should focus less on manufacturing and production. Eighteen percent of current and former students believe there should be less emphasis on accounting, and 10 percent of prospective students think the core MBA should focus less on statis- tics. The full results of the survey can be found at www.economist. com/whichmba/core-values. REPORT Watching Your Competitors? The GMAT® exam is more than a test. Examinee data, combined with GMAC® survey research, can help you understand the global marketplace. Grab Student Attention Number of program types that prospective students are considering applying to: One: 31% Two: 25% Three: 16% Four: 11% Five: 7% Six or more = 10% Source: 2012 mba.com Prospective Students Survey Report. Monitor the Expanding Marketplace Percentage of master's programs whose applications increased or held steady from 2010 to 2011: 83% Finance Management 72% Accounting 64% Source: 2011 Application Trends Survey Report. Understand Student Mobility Percentage of GMAT scores sent within and outside the region: Inside region 2% 9% 14% 24% 63% 98% Outside region Mexico, Caribbean, Latin America East Asia/Pacific Central/South Asia Middle East/Africa Europe US/Canada 98% 91% 86% 76% 37% 2% Source: Citizenship data, 2012 World Geographic Trend Report. Use the GMAT exam and learn about the competitive advantage that GMAC market intelligence offers your school at gmac.com/gmatreport © 2012 Graduate Management Admission Council® (GMAC®). All rights reserved. The GMAC logo is a trademark, and GMAC®, GMAT® and Graduate Management Admission Council are registered trademarks of the Graduate Management Admission Council in the United States and other countries. BizEd September/October 2012 13 gg gg gg g g g