On Friday, Apr. 14, Keeneland and Maker's
Mark will celebrate the 20th Anniversary of
this unique partnership with another sign-
ing, the subject of which is kept under tight
wraps until early April. The bottles feature
a well-known member of the Thoroughbred
industry or the athletics world—someone
bound to be popular in the Lexington area.
Secretariat and UK basketball great Dan
Issel have been on past editions. The sub-
jects, or their human counterparts, are on
hand at Keeneland to sign the bottles.
Next year, the two companies will cele-
brate 60 years of doing business with one
another.
"The bond between Maker's Mark and
Keeneland is almost impossible to over-
state," said Maker's Mark COO Rob Samu-
els, whose family began Maker's Mark as
a commercial operation in 1958 after de-
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