MAY 2017 RETAILOBSERVER.COM
13
Into the New Millennium—
Large and small companies
alike continued to bring new
product categories to CES. 3D
printing and self-driving cars
presented unexplored new
frontiers in the world of tech.
Throughout the 2010s,
Old Became New Again—
The pop-culture landscape
saw a flood of film reboots
and sequels, the resurgence
of analog music mediums,
and the return of retro
gaming systems.
The Xbox allowed users to
play popular games, watch
DVDs and listen to tracks
from CDs.
CES is no longer home to only
consumer electronics. Exhibitors
from nearly every industry converge
at CES as technology becomes
integral to all business, from
automobile manufacturers and
healthcare companies to software
and hardware producers, and more.
2000-09
2010 - today
CES celebrated its 50th anniversary before, during, and after
CES 2017 by:
• Sharing flashback photos and news from the past 50 years.
• Providing attendees badge ribbons to denote the number of CES
shows attended (in five-year increments.)
• Providing exhibitors and attendees with 40+ years at the show
with 50th anniversary lapel pins.
• Selling 50th anniversary commemorative t-shirts available in the
CTA Center.
• Holding special ceremonies on opening day.
• Providing signage illustrating the timeline of Innovation Award
products (in the Innovation Showcase).
• Giving a special tribute to CES Founder Jack Wayman.
• Featuring a digital timeline on CES.tech detailing the history of
CES.
• Buzzing social channels with celebration and commemoration.
The celebration will continue with a retrospective documentary of
CES which is scheduled to be released in June 2017. Please visit
www.CES.tech for more information on CES 2018.
RO
