Retail Observer

RETAILOBSERVER.COM MAY 2017 20 The Alexa skill built for GE appliances and Monogram ® products has a unique name, which is "Geneva." This way, Alexa device owners can use and control their GE Appliances products by simply saying, "Alexa, tell Geneva I want hot water," which will tell the connected refrigerator to get hot water ready. A few other skills include: • "Alexa, tell Geneva to turn on Sabbath mode." • "Alexa, tell Geneva to preheat the oven to 350 degrees." • "Alexa, tell Geneva to set the oven timer for 10 minutes." • "Alexa, tell Geneva to set the water heater to 110 degrees." • "Alexa, ask Geneva if my laundry is clean." "We're excited to work with GE Appliances to bring hands-free voice control to major appliances like refrigerators, ranges, dishwashers and more for the first time," said Charlie Kindel, director, Amazon Alexa Smart Home. "One of our goals with Alexa is to enable voice control on every device within the home, and this collaboration gets us one step closer to achieving that. We can't wait for our Alexa customers to try it out." Available today, the entire connected Monogram and GE Appliances suite, including Café™ and Profile™ products, will integrate with all Alexa-enabled devices including Amazon Echo, Amazon Tap, Echo Dot and Amazon Fire TV. There will be more Alexa functionality coming soon, including the GE Appliances connected window air conditioners. Visit www.geappliances.com for more information. FRIGIDAIRE PROFESSIONAL ® UNVEILS FIRST GLASS DOOR REFRIGERATOR New glass design brings a contemporary upgrade to the kitchen Home design trends prove that now, more than ever, consumers are looking for sleek, professional-grade appliances to upgrade their homes. Matching the market's need for innovation Frigidaire Professional ® has unveiled the Frigidaire Professional ® glass door refrigerator: a first-of-its-kind for the brand and an excellent addition to the existing suite of professionally inspired appliances. The design was created with the consumer's needs in mind. It's simple to illuminate what's inside – hands-free – with the Proximity Sensor, which automatically turns on interior lights when movement is detected in front of the appliance, so you can be hands-free and still see what's inside. The interior lights fade to black when not in use, eliminating any concerns about keeping the contents of the refrigerator in showroom condition – vital for busy families. Tapping into an aspirational aesthetic, the new glass door refrigerator provides a fresh look and clean, premium aesthetic for the kitchen. The use of glass doors with the brand's signature Smudge-Proof™ Stainless Steel, which resists fingerprints and cleans easily, delivers a professional, contemporary feel that opens up the kitchen. "The new glass door refrigerator expands our already successful line of professional appliances," said John Weinstock, senior vice president of marketing for Electrolux North America. "Consumers want powerful performance and state-of-the-art design in their kitchen. Unlike most professional appliances, this refrigerator is compatible with standard-size appliances so it fits into existing kitchens and doesn't require custom work." Key features and benefits of the Frigidaire Professionals ® glass door refrigerator include: • Organizational solutions designed for space optimization, including the SpacePro™ shelving system, make it easy to keep food organized and accessible. Plus, SpacePro™ door bins, SpacePro™ crisper bins and SpacePro™ full-width drawer offer quick access to fresh ingredients and can be personalized to fit your lifestyle, growing and changing with your family's needs. • With effective odor removal, the PureAir Ultra ® filtration system removes up to seven times more odor than baking soda – eliminating odor particles with fast-acting, highly absorbent carbon technology 1 . • A removable wine rack that holds up to six wine bottles and enables consumers to conveniently store and chill their favorite wines. The Frigidaire Professional ® glass door refrigerator delivers premium styling and perform- ance at a more accessible price point. As it is available in standard sizes, unlike many other pro- style brands, consumers can achieve a high-end look without renovating the whole kitchen. This model is available for purchase at MSRP of $2,699. Please visit www.frigidaire.com to learn more about Frigidaire and its full range of innovative home appliances. 1 Based on a six-hour closed-door test of certain common odors in the fresh food compartment of a 21 cu. ft. refrigerator. I N D U S T R Y [ N E W S ]

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