The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings
Issue link: http://www.e-digitaleditions.com/i/816252
RETAILOBSERVER.COM MAY 2017 58 B U Y I N G G R O U P N E W S RO T he popular AVB TV platform is taking the medium to a new level this year. AVB TV allows members to stream high definition video on demand from the cloud directly to their stores. The AVB TV team collaborated closely with members who attended the recent AVB Summit to record & produce personalized custom store videos. Footage was recorded in a high definition video set and then moved full-scale to the AVB TV studio on the Expo floor during the show. AVB TV began working with dozens of members who enrolled to use the platform last year, creating professional store videos at various membership venues including: regional meetings, KBIS, Las Vegas Furniture Market, and most recently, at the AVB Summit in Orlando. To date, over 150 member video productions have been recorded, edited or are in post- production. These videos are designed to be used in-store via the AVB TV cloud- based digital video platform, on member websites and even YouTube. To really customize the videos, some members even featured their family members. This helped emphasize the "our family serving yours" message and added a very exclusive store brand touch. The personal messaging dovetailed with the "Tell your local brand story" message AVB/ BrandSource delivered to their membership in the general sessions in Orlando. The AVB TV team includes professional actors, copywriters, camera crew, and equipment. All of this focused on helping members tell their story and to increase their engagement with customers in-store and online to drive more business. All script writing is done in conjunction with the AVB TV team in advance so members have the option to be on camera with an actor, or on their own. Some opt to have the actors tell their story for them, while others jump right in and are happy to star in their own feature. High definition store display backgrounds are used as well as a green screen, which provides complete flexibility for the background imagery to be 100 % customized for each member. The response from the members has been resoundingly positive. Here is what a few members have to say about their experience and success with AVB TV thus far: "Working with the AVB TV team has been great. Never having done a commercial before, the team was so kind to help me with the script and set up for the filming. We proudly show it on our showroom along with manufacturer content also provided by the AVB TV team. The addition of these store videos to our business has helped increase our visibility exponentially." Jeremy D. Press — Play & Gourmet, Bluffton, SC "Kristina and the crew did a great job on our custom AVB TV ads. It was very easy to film and the whole AVB TV system works great. Many of our customers have made positive comments about the programming too! Very professional! " Bob Regan — M & H Appliance, Inc., St. Cloud, MN "I think it's fantastic!! I have AVB TV located at the welcome center of our grand entrance so my customers are facing it while they're at the counter. I have the food network on throughout the store except for the welcome center. The reason I have been using the food network for 15 years is because I always want somebody cooking in my store. AVB TV absolutely reminds me of that. It is great to see constant content about the things we sell on TV! " Ralph Smothers — Ralph's Joy of Living, Tiffin, OH AVB TV REACHES NEW HEIGHTS