RETAILOBSERVER.COM JULY 2017
16
SUPERIORE TARGETS URBAN
MARKETS WITH 24" RANGE LAUNCH
New downsized appliance a direct
response to ad design show feedback
Downsizing, "smartsizing", shrinking urban spaces, and
the tiny home movement has increased the need for small
cooking appliances that still deliver in both performance and
style. In this spirit, iconic Italian brand SUPERIORE has
launched a new 24" gas range. Part of the NEXT Collection,
the latest stainless steel range with PANORAMA Window
offers all the stylish design and premium functionality of the
SUPERIORE brand, in a practical, condensed size.
Directly motivated by feedback from the North American
design community at the 2016 Architectural Digest Design
Show, the NEXT 24" range began manufacturing six months
later to accommodate homeowners living in high-rise
buildings, small footprint homes, and metropolitan areas in
the U.S. and Canada.
"During our time in New York City last year at the AD
Design Show, the resounding message received from both
designers and consumers was a request for small cooking
appliances that did not sacrifice style or performance," said
Antonio Di Tommaso, CEO of SUPERIORE. "Our 24" product
portfolio remains in line with the rest of the SUPERIORE
portfolio positioning, promising high quality cooking results
and timeless design, best suited for small spaces."
JULY
I N D U S T RY [ N E W S ]
