Retail Observer

RETAILOBSERVER.COM JULY 2017 18 MULTI-FUNCTIONAL COOKER Make all great meals simply in Midea's TasteMaker™ All-in-One new MMC1710 multi-functional cooker. With 11 one-touch presets, the MMC1710 can create everyday dishes, one pot wonders, or gourmet masterpieces. The removable, super thick hemisphere bowl and its honeycomb surface provide uniform heating. Choose to brown/sauté before slow cooking or use Midea's unique defrost feature to cook frozen chicken all the way through without that rubbery taste. Families can also use the MMC1710 to cook healthy grains like quinoa, brown rice, oatmeal, and more. Each function beautifully preserves the nutrients in every serving. A BPA-free steamer basket is included. The MMC1710 is available for $99.99. SLOW COOKERS Create healthy and shareable dishes with the minimum amount of effort with Midea's new line of slow cookers. The MSC1765DIP 6.5 quart and MSC176TGDIP 6.0 quart slow cookers have tempered glass lids, stainless steel exterior housing, and oval stoneware pots with slide-proof rubber feet, and are equipped with Midea's Feather Touch technology for easier cleaning and precise control over multiple cooking functions. Both also come with a 16-ounce warmer pot with a glass lid to keep dips and sauces warm while serving. The MSC1765DIP (6.5QT) offers elegant side and lid handles, and is avaiabe for $59.99. The MSC176TGDIP (6Qt) has a tailgater locking lid which is perfect for taking dinner on the go and is available for $69.99. PRESSURE COOKERS From dessert to dinner, flavors are unleashed under pressure with the Midea MPC176 electric pressure cooker. Its 3D pressure system circulates optimal pressure and heat, ensuring evenly cooked food. With seven taste options, 12 menu presets, and a 24-hour timer, the cooker can be programed to power on and begin cooking even if users are away. Designed with stainless steel housing and a 1.5mm aluminum non-stick inner pot, the MPC176 is easy to clean, with a removable lid and inner cooking vessel. It is available for $99.99. RICE COOKERS Midea's new MRC173 rice cooker can cook up to three cups of rice, ideal for small family or empty nesters. Not limited to cooking rice, the MRC173 is perfect for other grains such as barley, quinoa, oatmeal, and steaming vegetables and fish with an aluminum steamer basket. It also comes with a spatula and measuring cup. The MRC173 is available in black or white for $19.99. PORTABLE INDUCTION COOKERS Sporting a sleek design with a unique Blue LED panel, Midea's MIND17ST portable induction cooker brings the efficiency, safety, and speed of an induction stovetop into any kitchen, RV/camper, or dorm room. The patented three-ring copper heating element applies heat directly to the pot, resulting in minimal heat loss while keeping the surrounding area cool to the touch. The MIND17ST offers 10-stage power settings and six preset cooking functions, to help tailor users' cooking with high precision, as well as a digital timer with three-hour range that enables you to put the induction cooker on autopilot. It comes with a 9" induction ready sauté pan with helper handles and glass lid. The MIND17ST is available in multiple colors for $79.99. Please visit us.midea.com for additional information on Midea and its portfolio of small appliances. *Source Euromonitor International Limited; Consumer Appliances 17ed, per Small Cooking Appliances category definition, retail volume sales in units, 2016 data. GLOSS BLACK NOW OFFERED AS A STANDARD COLOR FOR THE ILVE MAJESTIC COLLECTION ILVE, known for their handcrafted Italian appliances, adds gloss black as a standard color option to the ILVE Majestic collection of ranges and hoods. With the addition of the new color consumers can now choose between eight standard colors and over 200 RAL colors. "Black finishes in the kitchen have re-emerged as a trending design element this year and ILVE has taken it to the next level," I N D U S T R Y [ N E W S ]

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