JULY 2017 RETAILOBSERVER.COM
59
THE
GLOBAL
INNO-
VATIONS
SHOW
OFFICIAL PARTNER OF THE FUTURE
SINCE 1924
I FA - B E R L I N . C O M
IFA-Contact:
Messe Berlin North America
Tel. +1.540 372-3777
berlin@b-for.com
showcased marketing opportunities for vendors by discussing
promotions, display programs, exclusive rebate offers, strategic
brand programs, and YourSource magazine opportunities.
BrandSource seeks to assist its customers by cultivating a
more personal, one-on-one approach with its vendors as
evidenced by the recent meetings. This new initiative is
indicative of past approaches that BrandSource has employed
to educate its vendors and suggest methods that will help them
enhance their products and programs. This perpetual
commitment to its partners has resulted in a mutually beneficial
relationship where both parties have achieved great success.
MAYTAG UNIVERSITY HELD IN
SAN ANTONIO, TX
This April, 50 BrandSource members — which represented
40 dealerships — attended the 6th annual Maytag University in
San Antonio, TX. Sponsored by Whirlpool and BrandSource,
attendees took part in three days of educational seminars, guest
speakers, and networking with peers, all with the goal of finding
ways to be more profitable and better run their business. During
the three days, members took an in-depth look at their business
from a number of different aspects. These included: competing
with the big box stores, taking advantage of the current
opportunities in the market, advertising and digital marketing,
enhancing the in-store customer experience, and more. Guest
speakers included Joe Higgins and Daniel Abramson who
discussed store culture, managing employees including hiring
and firing and enhancing customer service. Members even
found some time to enjoy the San Antonio River Walk. Feedback
from the conference has been outstanding, with many members
saying it is the most valuable time they can take away from the
store and helps them re-energize. Plans are already being made
for Maytag U #7. Details to follow.
Please visit www.brandsource.com for more information.
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