24 | SignatureMT
Show & Tell
Text by Shane Klippenes • Photography by Sara Young
"It
all started out of poverty," says Jake Seera with a
laugh, while discussing the recent launch of Set-
tera Customs, a Montana small business featuring
custom fly rods and furniture.
"W hen you're first married, young and broke, you can still have nice things if you
build them yourself rather than buy them."
Jake's passion for music, graphic design, photography, woodworking, fishing and all
things outdoors distilled over time, leading to the creation of Jake's coage industry in the
shadow of the Highwood Mountains, near Great Falls, Montana.
Jake and Kelli Jo Seera's fledgling business bears the stamp of the faith, hard work,
skill, creativity and character that was imprinted deeply during their upbringing from
multi-generational, Montana military and farming families.
Creating One-of-a-Kind Fly Rods
and Custom Furniture
in Highwood, Montana
