Retail Observer

September 2017

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM SEPTEMBER 2017 14 O n a recent episode of HBO's Insecure, one of the characters says something a bit tasteless. Her friend looks at her, flabbergasted, and says, "Do you listen to yourself?" She shrugs and says, "All the time. I have a podcast." It was funny because there are so many podcasts like that—someone who really likes to talk, with a listenership of one. That's why good podcasts cause such a splash. Stephen Woessner, the author of PROFITABLE PODCASTING: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans (AMACOM Books), tells a compelling story about seeking to grow his digital marketing firm, and in a flash of inspiration, turning to podcasting. His podcast, Onward Nation, which launched in 2015, is the top-rated daily podcast for small business owners and led to $2 million dollars in revenue for his company, Predictive ROI. The world of business podcasting is an incredible opportunity. You become the trusted voice to your audience. You get to reach out to other experts in your field who might not otherwise give you the time of day, since it would benefit their own promotional efforts to be interviewed. You then reach those experts' audiences as they share their episode of your podcast across their social media and through word of mouth. Woessner takes readers step-by-step through podcast strategy, including monetizing the podcast; nabbing the best guests; writing interview questions that allow guests to shine; recording and editing like a professional; and navigating Libsyn, iTunes, Stitcher, and Sound Cloud. He also shares his streamlining tips, software recommendations, production schedules, weekly goal tracking worksheets, checklists, social media strategies, promotional emails, interviews, and more. And just as Gary Vaynerchuk's bestselling Jab, Jab, Jab, Right Hook explained social media strategies for turning traffic into sales, PROFITABLE PODCASTING does the same for podcasting. B O O K R E V I E W PROFITABLE PODCASTING: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans Author: Stephen Woessner is founder and CEO of the digital marketing agency Predictive ROI and host of Onward Nation, the top-rated daily podcast for business owners. He lives in La Crosse, WI. Learn more about the author at his website Publisher: AMACOM books RO

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