RETAILOBSERVER.COM SEPTEMBER 2017
14
O
n a recent episode of HBO's Insecure, one of the characters
says something a bit tasteless. Her friend looks at her,
flabbergasted, and says, "Do you listen to yourself?" She shrugs
and says, "All the time. I have a podcast." It was funny because there are
so many podcasts like that—someone who really likes to talk, with a
listenership of one. That's why good podcasts cause such a splash.
Stephen Woessner, the author of PROFITABLE PODCASTING: Grow
Your Business, Expand Your Platform, and Build a Nation of True Fans
(AMACOM Books), tells a compelling story about seeking to grow his
digital marketing firm, and in a flash of inspiration, turning to podcasting.
His podcast, Onward Nation, which launched in 2015, is the top-rated daily
podcast for small business owners and led to $2 million dollars in revenue
for his company, Predictive ROI.
The world of business podcasting is an incredible opportunity. You
become the trusted voice to your audience. You get to reach out to other
experts in your field who might not otherwise give you the time of day, since
it would benefit their own promotional efforts to be interviewed. You then
reach those experts' audiences as they share their episode of your podcast
across their social media and through word of mouth.
Woessner takes readers step-by-step through podcast strategy,
including monetizing the podcast; nabbing the best guests; writing
interview questions that allow guests to shine; recording and editing like a
professional; and navigating Libsyn, iTunes, Stitcher, and Sound Cloud.
He also shares his streamlining tips, software recommendations, production
schedules, weekly goal tracking worksheets, checklists, social media
strategies, promotional emails, interviews, and more.
And just as Gary Vaynerchuk's bestselling Jab, Jab, Jab, Right Hook
explained social media strategies for turning traffic into sales, PROFITABLE
PODCASTING does the same for podcasting.
B O O K R E V I E W
PROFITABLE PODCASTING:
Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
Author: Stephen Woessner is founder and CEO of the digital
marketing agency Predictive ROI and host of Onward Nation, the
top-rated daily podcast for business owners. He lives in La Crosse,
WI. Learn more about the author at his website OnwardNation.com
Publisher: AMACOM books
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