Retail Observer

RETAILOBSERVER.COM SEPTEMBER 2017 36 PCBC FIne STyLe P CBC works to continuously push the limits in homebuilding and provide professionals in the industry with the environment, education, networking opportunities and products needed to continue to forge ahead," commented Linda Baysari, senior vice president of PCBC, "and the quality of each element at this year's event proves that. As our final show in San Diego, we could not have asked for a better way to end our rotation in the area." The exhibit floor once again brought the newest trends and products in homebuilding to PCBC 2017 attendees. In addition to products from more than 350 exhibitors, the floor also featured show homes and displays including the Motion Mobile Experience from LIXIL, The Flex House presented by Green Builder Media, and Shelter Dynamics and the OSI Roadshow Trailer. The High Performance Home Theater was back again for this year's event with interactive educational presentations that focused on connecting builders with top experts to understand and comply with the changing 2016 Title 24 Standards. Also returning to this year's show was the PCBC Hub for Social, presented by loanDepot. The lounge functioned as a place to relax and network on the show floor and was host to social media experts that answered social media questions and conducted pop-up talks on relevant social media topics. The PCBC 2017 keynote speaker lineup featured presenters who focused on pushing the limits to break through the norm. On Wednesday, NASA's Adam Steltzner kicked off PCBC with his presentation focusing on harnessing curiosity and ambition to work as a team to create out-of-this-world success. On Thursday, New York Times bestselling author, award-winning journalist and Co-founder & Director of Research for the Flow Genome Project, Steven Kotler spoke on harnessing states of consciousness to solve critical challenges and outperform the competition. And finally, Pixar's Matthew Luhn closed PCBC with his session focusing on the power of storytelling in business. Highlights of the PCBC 2017 conference included the inaugural Re-Think Conference. Over its two days, the conference focused on challenging home building professionals to step outside the conventional "four walls of homebuilding" and embrace a wider sphere of influence to drive thinking and help move home building and design businesses forward. In addition, Re-Think delivered a series of keynote sessions from unconventional speakers, designed to inspire the audience with 'blue sky' thinking. PCBC education also featured the Land & Capital Forum, focusing on land acquisition, development, research, investment, and entitlement. The Multifamily Trends Forum looked exclusively at high-level design and development trends, with expert perspectives on the economy and real estate markets, shifting development patterns, debt and equity sources, and new ways to think about floor plans, parking and amenities. Pre-Conference education sessions featured interactive workshops and roundtables where homebuilding professionals were able to connect with leaders and colleagues in their space to discuss daily challenges and solutions. Sessions covered topics from design to marketing, and from net zero compliance to job-site productivity. The event also included open-to-all education sessions that covered vital codes and policies topics. PCBC hosted several marquee events again this year, including the 54th annual Gold Nugget Awards where businesses were recognized for improving our communities through exceptional concepts in design, planning and development. The California Homebuilding Foundation Hall of Fame Gala was also hosted at PCBC this year, where a selection of individuals whose professional achievements have enhanced construction and development in California were recognized. Joining the more than 200 luminaries already inducted in previous years were: Lynn L. Jacobs (posthumous), Ventura Affordable Homes, Inc. Paul Johnson, Rancho Mission Viejo Sandra Kulli, Kulli Marketing Gary L. McDonald, Gary McDonald Homes Jill D. Williams, AIA, KTGY Architecture + Planning Borre Winckel, Building Industry Association of San Diego County Bob Yoder, Shea Homes Southern California PCBC will return in 2018 to Moscone Center in San Francisco on June 26 for Pre-Conference Events and June 27-28 for Exhibits and Conference. Visit www.pcbc.com. " RO

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