RETAILOBSERVER.COM SEPTEMBER 2017
6
Moe Lastfogel
moe@retailobserver.com
Moe's Musings Views
Happy Retailing,
W
hat's on your desk? First impressions make a difference. What does
a customer see when they step into your office, cubicle, or
workspace? Do they see a cluttered mess or an organized work area? Like
the store you work in, organization and cleanliness in your work area are key
to that first impression. What people see in a salespersons desk is what
they see in that person.
Who would you rather have work on your car — the mechanic with greasy
tools and rags piled on his bench or ones whose tools are organized in an
orderly fashion? Maybe the messy guy knows his job and is a great
mechanic, but that's not the point. How he treats his tools tells you how he
will treat your car. That's the first impression, and that's the most important.
What's on your desk that you can do away with? What can you do to be
more organized and give a better look to your work environment? I
understand you have quotes, delivery orders, returns, and other paper trails
to follow-up, I've been there too. Are pens, paperclips, and notes strewn
everywhere? Get organized but have fun with it. Conversation starters are
a great way to get to relax your clients. Instead of a store-bought pen holder,
file rack, or desk organizer, find some things you can use on your desk to
give your client a little background on you.
Maybe a coffee cup with your favorite saying, a family picture, or a place
you have been for your pens. A golf ball or baseball-themed container if
you're into sports to hold rubber bands and paperclips. The options are
endless.
I'm not touting to be the Martha Stewart of desk top design, but some
personal touches, some organization, and a clean work space can give
you an upper hand in winning over your clients' trust and respect.
FIRST
IMPRESSIONS
MAKE A DIFFERENCE
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