RETAILOBSERVER.COM OCTOBER 2017
20
SMEG UNVEILS INNOVATIVE FIAT500 FRIDGE
Renowned Italian-based companies, SMEG and
Fiat, collaborate to launch the 'FIAT500 Design
Collection' in the United States
SMEG, the Italian appliance manufacturer famed for its classic style
and advanced technology, has collaborated with FIAT, the largest
automobile manufacturer in Italy, to launch the SMEG FIAT500
Refrigerator in the United States.
Traditional Italian flare coupled with expert manufacturing, the SMEG
FIAT500 Refrigerator is the perfect combination of art and functionality.
Now available in the United States in the Italian flag colors of green,
white and red, the minibar refrigerator is adorned with working head
lights, hinged door, chrome finishings and rubber tires. With a 4-ft. wide
minibar that includes a removable bottle carrier in the car's "bonnet", the
product features a stainless steel cooling compartment with a capacity
of over 26 gallons. Whether the product is placed in the home of an art
collector or in a luxury cocktail bar, users can pop open the hood of the
iconic Fiat and enjoy a beverage while admiring the innovative Italian
collaboration.
"The SMEG FIAT500 originally launched in 2013 during an exclusive
event at Colette, the famous concept store on Rue Saint-Honorè in
Paris," comments Vittorio Bertazzoni, SMEG CEO. "The partnership
has been so successful in Europe that we wanted to bring the widely
popular statement piece to our consumers in the United States."
Pricing for the SMEG FIAT500 is available upon request. SMEG's
complete line of large and small appliances are currently available for
sale in the United States. Please visit the SMEG USA website at
www.smegusa.com for more information and a list of retailers.
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