RETAILOBSERVER.COM OCTOBER 2017
22
NEW BEKO LAUNDRY APPLIANCES BOAST
LATEST TECHNOLOGY, ENERGY EFFICIENCY
FOR EXCEPTIONAL PERFORMANCE AND
LOWER ENERGY BILLS
As Americans downsize, move to cities and embrace tiny homes,
Beko's new compact washer & dryer offers the power and performance
of full-sized models, yet fits in tight spaces. "The only thing the compact
washer and dryer doesn't do is fold the clothes," says Sazi Bugay,
director of product management, Beko U.S., Inc.
Beko (www.beko.us), the #1 European freestanding home appliance
brand, has just introduced its line of award-winning products into the
North American market. "With a space-saving stacking feature, our
Compact Washer & Dryer transforms any two-foot nook into a laundry
room," Bugay said. "The dynamic duo boasts a surprising 2.5 cu. ft.
washing capacity, a 4.1 cu. ft. drying capacity, and superior cleaning
and drying performance. You can even wash and dry a comforter with
these small, but mighty units."
The Energy Star
®
compliant appliances are also good for the
environment and a family's electric bill. The revolutionary ventless heat
pump dryer (HPD24412W), an ENERGY STAR Most Efficient award
winner in 2017, uses a closed-loop heat exchange system to conserve
and reuse hot air during tumble-drying cycles. This gently and effectively
removes moisture from clothes at a 50% energy savings over
conventional vented dryers. Because it dries at a significantly lower
heat, the dryer pampers clothing while saving money on energy bills.
The Beko washing machine (WMY10148CO) features ProSmart
®
Inverter Motor technology, which revs at up to 1400 RPM for fast
washing and the best water extraction, while reducing noise. The bane
of many pet owners is pet hair that finds its way onto every item of
clothing. To make life with furry friends significantly less hairy, Beko
created the Pet Hair Removal mode, which adds special pre-wash and
rinse cycles to the normal wash cycle.
Other features of the washer, which can handle up to five double bed
linen sets or 14 towels at a time, include:
• Super Quick 20: Cleans slightly soiled, unstained and small amounts
of laundry, such as socks, towels, bed sheets and t-shirts that have
been worn only once super-fast.
• OptiSense
™
: Determines garment needs and triggers optimal
washing conditions – from controlled water temperature and motor
speed, to proper rinsing (even in over-sudsing) and safe operation in
power fluctuations.
• Jeans Cycle: Provides spotless washing of thicker fabrics, like
fleece and the seams of jeans.
I N D U S T R Y [ N E W S ]
