RETAILOBSERVER.COM OCTOBER 2017
32
Marco Wolters Guest Columnist
C O N Q U E R I N G T O D A Y ' S C O N N E C T E D S H O P P E R I S A B A T T L E .
C O N S U M E R S ' E X P E C T A T I O N S O F C O N V E N I E N C E , C H O I C E ,
P R I C E A N D E X P E R I E N C E A R E C O N T I N U A L LY E S C A L A T I N G .
CONQUERING THE
CONNECTED SHOPPER
and their multiple paths to purchase
