RETAILOBSERVER.COM OCTOBER 2017
6
Moe Lastfogel
moe@retailobserver.com
Moe's Musings Views
Happy Retailing,
T
oday, it is easier to reach people than ever before. Phone, text, email and
social media connect us — telegraphs and homing pigeons just wouldn't
make due today. We are fortunate to be able to reach out and get the
information we need almost instantly from our connections (as long as they
respond). The Internet also gives us the opportunity to answer our own
questions before we must connect with another human.
I start my workweek connecting with my social, professional, or commercial
relationships, PR and ad agencies, manufacturers, distri-butors, associations,
buying groups and marketing folk from all over the industry. These connections
bring the information needed to create the magazine you are reading.
Most recently, our connectedness has focused on all the devices and
social media that keep us in touch with each other and the world. And while
this outstanding technology is amazing, there is no replacement for our one-
on-one interaction that keeps us joined.
According to Linkedin, I am connected to 4,300+ people. I didn't go to
school with 4,300 people, so clearly it is easier today to reach out to others
than in years past. In the 26 years that I have been the kitchen and bath
industry, I've met tens of thousands of people, and though I couldn't have
kept in touch with many of them without technology, to me, being truly
connected isn't just through a data line or cell tower, it's through face-to-face
or verbal contact. We can have all the connections in the world but until you
get the chance to interact with a person and get to know who they are, not
just by the repost on Twitter or the joke on Facebook, it doesn't really seem
like a true connection.
This is one of the great advantages that the independent retailer has over
the big box stores—you are able to connect in a real way with your customers,
and they know that they aren't just a name on your contact sheet. I know that
I need to feel that myself.
Are we really connected to thousands of people or so we just have names
on a contact sheet? That's for each of us to answer and decide how we want
to be connected.
STAYING
CONNECTED
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