Retail Observer

RETAILOBSERVER.COM NOVEMBER 2017 24 HARDWARE RESOURCES DEBUTS SOFT- CLOSE MIXER/APPLIANCE LIFT FOR KITCHEN BASE CABINETS Ergonomic, spring-loaded lift upgrades the cooking or baking zone to move stand mixers and heavy kitchen machines from base cabinets to countertop height Storing a big, awkward and heavy kitchen appliance out of sight, and then bringing it up to counter level – only when needed and without any lifting – sounds like an impossibility. But Hardware Resources' hard-working Soft-close Mixer/Appliance Lift does the job. When outfitted with a sturdy platform, the spring-loaded system provides mechanical assistance to raise a stand mixer, blender, or food processor from a base cabinet to just below counter height. The lift then locks into place to keep a powerful small appliance steady while in use. Three adjustable spring settings make it possible for the appliance lift to move kitchen machines up to 45 pounds in weight. (A heavy-duty stand mixer generally weighs between 20 and 25 pounds.) Soft-close dampers ensure smooth, quiet operation as the lift returns the appliance to its hiding place down below, inside the cabinet. "We're introducing this appliance lift now so our customers can get their baking zones ready for the fall and winter holidays," says Marisa Sanchez, Product Manager for Hardware Resources. "This year they'll be able to move their heavy stand mixers right where they're needed, then put them away again—without hurting their backs. And they'll gain valuable clutter-free countertop space for everything that needs to be done in the kitchen this time of year." The appliance lift is compatible with frameless or face-frame cabinetry, according to Sanchez. Attach the lift to a sturdy shelf at least ¾-inch thick and no longer than 20½", and then customize the shelf as desired to complement kitchen cabinetry or countertops. Sanchez further points out storage possibilities such as pairing the lift with a wire pullout basket from Hardware Resources to store appliance supplies and accessories. PRODUCT DETAILS • Chrome mixer/appliance lift provides mechanical assistance for heavy kitchen appliances such as stand mixers, food processors, and blenders. • Soft-close dampers ensure smooth closing action. • Three spring settings accommodate up to 45 pounds. • Lift can be used in frameless and face-frame cabinetry. • Lift requires a full-height base cabinet; customer provides a custom shelf. • Optional wire pullout basket stores supplies and accessories. Hardware Resources was founded in 1990 and is headquartered in Bossier City, Louisiana, with strategically located warehouses across North America. Their diverse product lines include: decorative cabinet hardware, decorative carved wood products, doors and drawers, functional cabinet hardware, kitchen islands, and bath vanities. For more than 25 years the unique focus of Hardware Resources has been the customer. They believe in quality, integrity, and reliability – upholding the highest standards of service and responsibility in the industry. HARDWARE RESOURCES FAMILY OF BRANDS INCLUDE: • Jeffrey Alexander for decorative hardware, vanities, mirrors, and kitchen islands • Elements for decorative hardware, bath hardware, vanities, and mirrors • Hardware Resources branded functional hardware, carved wood products, moldings, dovetail drawer boxes, mitered cabinet doors, cabinet organizers, and closet organizers Visit www.HardwareResources.com for more information about Hardware Resources or call 1-800-463-0660. I N D U S T R Y [ N E W S ]

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