Issue link: http://www.e-digitaleditions.com/i/899551
Heritage Matters 31 that make the imagination of youth take flight. Through these new stories, we are also affirming a new modernity that reflects the current realities of Franco-Ontarians, their successes, their avant-gardism, their creative power and their audacity. Driven by its digital, educational and francophone mission, Groupe Média TFO strives to develop a sense of belonging that stays with members of the public throughout their lives, in addition to developing Mini TFO and FLIP TFO capsules and series for younger children, the "Carte de visite" reports and interviews, TFO 24.7 or even #ONfr intended for seniors. In just a few years, Groupe Média TFO became a veritable institution for over eight million Canadian households and is now part of the heritage and one of the symbols of the Franco-Ontarian community. TFO is proud of its francophone identity and shares it with all those who identify similarly around the world, in order to continue to promote our Francophonie and give more weight to recognizing the contribution that francophone communities have made to Ontario's influence, dynamism and vitality. Today, one of the greatest challenges for the Franco- Ontarian community – which is often invisible, inaudible and scattered over a vast territory – continues to be assimilation. Language is therefore of vital importance to the population, regardless of age, in order to affirm its identity. That is why we strive to represent the multiple accents of Canada's Francophonie and to export our content so that it can be shared with as many people as possible. There is also the power of stories: they last much longer than the lives that they feature, are transmitted from generation to generation and, when told properly, do not recognize any borders. One example of this is our docufiction Le Rêve de Champlain, which celebrates Samuel de Champlain's arrival in Canada and recognizes his journey to Ontario in 1615. This docufiction, which is now broadcast in Europe (France, Spain and Italy), now offers a showcase of one of Canada's great stories, which lies at the very heart of our identity affirmation. With Ontario recently becoming an observer member of the International Organization of the Francophonie, the role of stakeholders such as Groupe Média TFO has become essential in order to make a difference and contribute to promoting our Francophonie. Books (54 original stories and illustrations in the context of the Boukili reading app), songs (traditional and contemporary), testimonials, series, educational capsules, nursery rhymes, games or even sketches offer an open door to the richness, values and heritage of the Franco-Ontarian community. Developed around the common cultural and social heritage shared by Franco-Ontarians and francophones in minority settings, these stories, which bring them together, ensure the sustainability of the Franco-Ontarian culture. Glen O'Farrell is the President and Chief Executive Officer at Groupe Média TFO. This article has been translated from French to English. Photo: University of Sudbury