Retail Observer

December 2017

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM DECEMBER 2017 10 FEATURE TITLE FEATURE TITLE FEATURE TITLE M ore than 11,500 guests turned out to explore the latest offerings from 160 premium furnishings brands on display within the "California cool" indoor/outdoor venue of the Barker Hangar. This year's fair added new exhibitors to the roster including Koncept, Foscarini, M2L, Neutra Furniture Collection by VS America, Croft House, PELLE, Brizo, TRUE Residential, Monogram, Cambria, Bauformat USA and many others. "We were proud to add such important new exhibitors to our 2017 line-up," said Troy Hanson, co-founder of WestEdge. "In addition to experiencing significant growth with international brands and manufacturers, the MADE:MODERN section, which highlights independent designers and makers, grew considerably this year in partnership with Design Milk. The 2017 fair was completely sold-out which is a testament to the growing recognition of Los Angeles as a center for premium contemporary design." For the second year in a row, WestEdge Design Fair's opening night party raised funds for Los Angeles Ronald McDonald House. More than 1,200 guests celebrated the evening with cocktails, fine food, networking and the opportunity to preview the fair before the weekend crowds. The evening also featured an 'Art of Trave' silent auction in partnership with Installation Magazine and Samsonite. 25 artists including the likes of Bisco Smith, Hektad, Made of Hagop, Miki Yokoyama, Morley, Rickey Watts, Ruben Rojas, Yelena York, and several others teamed up to create one-of-a-kind custom-designed Samsonite luggage pieces. In addition to products on display, 65 thought leaders and tastemakers shared their expertise and discussed a variety of design and architecture-related topics with a robust educational schedule. Programming highlights included the DIEM Talks Design symposium curated by Frances Anderton and Mallery Roberts Morgan and the launch of DesignLIVE LA, a day of panel discussions hosted by California Home + Design Magazine. Other weekend conversations provided guests with behind-the- scene views of the craft of set decorating and trends in home entertainment and augmented reality. westedge design fair highlights

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