Retail Observer

January 2018

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

Issue link:

Contents of this Issue


Page 8 of 99

An emerging truth SIGNATURE KITCHEN SUITE INTRODUCES A NEW LINE OF APPLIANCES BUILT FOR A NEW GENERATION OF FORWARD-THINKING COOKS A ccording to national research firm CEB Iconoculture, three out of four affluent people define luxury differently than they did even just five years ago. One emerging new appliance brand has taken that change in perception to heart. "The affluent consumer is now more driven by functionality and self-fulfillment, and they're far more tech-oriented than previous generations. We've built a new luxury brand of kitchen appliances dedicated to these affluent homeowners who look at precision in food prep as mandatory," said Zach Elkin, general manager of Signature Kitchen Suite, the emergent luxury appliance brand backed by LG Electronics. "We refer to this substantial consumer group as 'Technicureans' — they're looking for an authentic experience and take pride in their performance in the kitchen." They believe that good food has a journey to the plate and the final steps should be taken seriously. That is why Signature Kitchen Suite expects to draw consider able attention at this year's KBIS show in Orlando. Signature Kitchen Suite is introducing more than a dozen new products for 2018, every one designed and built to meet higher consumer expectations. "We started with a completely clean slate and filled it in with the most innova tive products and most complete service offering in the business," said Elkin. "We stepped up in a major way. LG said 'Let's do everything better,' and nothing was spared. We took careful note of a cook's actual needs and put LG's engineering leadership to work to create leading-edge technologies to fulfill those needs," said Elkin. JANUARY 2018 RETAILOBSERVER.COM 9

Articles in this issue

Links on this page

Archives of this issue

view archives of Retail Observer - January 2018