Retail Observer

RETAILOBSERVER.COM FEBRUARY 2018 28 "At Elica, we use the most advanced technology in the industry coupled with Italian design to create elegant and innovative appliances," said Francesco Casoli, Elica president and chairman. "The new Nikola Tesla revolutionizes the kitchen space by replacing the range hood with a ventilation system that is conveniently built into the induction cooktop itself." This 33" smart induction cooktop features sleek black glass and futuristic touch controls, as well as an innovative ventilation system that senses the cooking level of each burner and automatically adjusts the blower speed to achieve optimum ventilating performance and maximum energy efficiency. The 400 cubic feet per minute (CFM) blower delivers the highest suction speed and performance of all-in-one products on the market, without elevating the hood body above the cooking surface and disrupting cooking flexibility. The blower's central location provides equal access to all burners, which increases air capture efficiency and reduces sound. Nikola Tesla also includes a double bridge function that allows for two adjacent cooking zones to combine, so that large sized pots can be used. The cooktop is named after the renowned physicist and electrical engineer, Nikola Tesla, because the rapidly oscillating magnetic fields that power induction cooking are driven by alternating electric current, which Tesla helped pioneer. In addition to Nikola Tesla, the Air Cooking series also includes a selection of induction cooktops and range hoods equipped with wireless sensor technology that enable the hoods to operate completely automatically. Please visit www.elica.com for more information about Nikola Tesla or other Elica products. SAMSUNG EXPANDS LAUNDRY LINE UP WITH NEW PREMIUM COMPACT WASHER Equipped with faster wash time and enhanced smart capabilities, the new washer with QuickDrive™ technology and intelligent Q-rator laundry assistant takes the guesswork out of doing laundry Samsung Electronics Co., Ltd. announced that it is bringing its next generation laundry innovation to the U.S.: the WW6850N washing machine featuring revolutionary QuickDrive™ technology. Responding to consumer demand for speed and cleaning performance, the 24" compact washer cleans laundry up to 35% faster for a thorough clean, compared to current Samsung models. With more Millennials than ever buying homes, this new cohort of digitally savvy homebuyers is demanding home appliances that incorporate meaningful, personalized technology to enhance their lives. The WW6850N with QuickDrive™ technology is just the latest in a line of differentiated laundry innovations, including the activewash™ top load washer, AddWash™ front load washer and FlexWash + FlexDry laundry pair. "When you've got a pile of laundry to do, you just want to get it done as quickly and efficiently as possible," said Shane Higby, vice president, home appliance marketing, Samsung Electronics America. "The introduction of the WW6850N washing machine with QuickDrive™ technology underscores our commitment to providing consumers with options for tackling their laundry needs to free up time for what really matters." The WW6850N washer's innovative performance starts with QuickDrive™ technology, which features a large main drum and a back plate that move independently. This creates a dynamic action that moves clothes in four directions – up and down, and back and forth – to quickly, gently, and thoroughly remove dirt for a more powerful and intense wash cycle that takes up to 35% less time than other comparable Samsung machines. Additionally, at 24" wide and stackable, the WW6850N washer and its companion dryer are an ideal size for small spaces like first floor laundry rooms or closets just off the master suite, to conveniently tackle loads quickly and effectively. I N D U S T R Y [ N E W S ]

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