RETAILOBSERVER.COM AUGUST 2018
26
SELLING YOUR CUSTOMERS ON THE
NEED FOR HOME SAFES
Talking about negatives such as theft or fires can be a hard
conversation with consumers. But the need for people to consider
safeguarding their belongings has never been greater. So, how do
you talk to your customers about the need for a home safe or
secure storage solution? To answer that question, we sat down
with Jesse Bugarin of Alpha Guardian to talk about selling your
customers on home safes.
For starters, Bugarin recommends avoiding fear as a sales
tactic. While it may work with some, it alienates a larger percentage.
"In general, if a customer is being driven to purchase by fear,
they've already made the decision to buy," Bugarin said. "From
there, the sales staff just needs to direct him or her to an
appropriate product."
"For other consumers, it's best to sell something bigger than the
safe: peace of mind. With a safe or security cabinet, customers
can find comfort in knowing their valuables are secured and
organized, where they can be easily found if need be, but also
protected from theft, loss or damage," Bugarin said. "All too often,
people think of safes as ways of securing financially valuable
items, such as money, jewelry or bonds, but in truth, safes can
protect anything that your customer may see as valued. For
example, I value my identity so I keep my passport and other
financial documents in there. But I also value my family, so my
grandmom's photo albums and my kids' homemade cards are also
in there."
In the end, it's about conveying to your customer that everyone
has something they value, even if that item has no monetary value.
Another avenue you can take with customers is to focus on their
technology.
"As we become more and more tech-dependent, our smart
phones, tablets and laptops contain more and more valuable
information," Bugarin said. "Just think about how much personal
information, family photos, passwords and other data are stored
on your tablet. These items are also some of the most commonly
stolen items in a burglary, so it just makes sense to secure them."
With Cannon Safe and Stack-On's wide line of home safe and
secure storage devices, there's a solution to fit almost any
consumer's lifestyle.
Visit us at www.AlphaGuardian.com, www.CannonSafe.com
and www.StackOn.com to learn more about Cannon Safe and
Stack-On products.
INTRODUCING THE PERLICK RESIDENTIAL
15" CUBELET ICE MAKER
The perfect addition to any
indoor or outdoor entertaining
space, Perlick's new 15"
Cubelet ice maker produces
the most versatile style of
chewable, nugget-shaped ice
available. Compacted to
easily absorb the flavors of
the beverages poured over it,
the small pellet ice shape
makes it easy to crunch. Not
only is cubelet ice great for
drinks, but it is also perfect
for serving specialty foods
such as oysters and sea-
food—a must for parties and
gatherings. With 80 pounds
of ice production per day and
a storage capacity of 22 pounds, the ice will last throughout
the day and into the night. Available in 15" Signature Series and
15" ADA Series models, each with a full two-year warranty.
Visit www.Perlick.com/residential for more information.
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