RETAILOBSERVER.COM AUGUST 2018
4
Eliana Barriga
eliana@retailobserver.com
Flip the Script!
AUGUST 2018, VOLUME 29, ISSUE 8
CELEBRATING OUR 29
TH
YEAR
AS THE RETAIL OBSERVER
PUBLISHER/MANAGING EDITOR
E LIANA BARRIGA
DIRECTOR OF SALES AND MARKETING
MOE LASTFOGEL
ART DIRECTOR
TERRY PRICE
CONTRIBUTING WRITERS
MIKE ALLEN
RANDY CARNEY
MISSY HODGES
FRED HOLBROOK
JOHN TSCHOHL
E LLY VALAS
LIBBY WAGNER
DOUG WREDE
DEADLINE FOR OCT 2018 ISSUE:
SEPTEMBER 1, 2018
THE RETAIL OBSERVER
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THE RETAIL
T
he doctor told me it would happen. I didn't really understand until recently the
impact my car accident from a year ago would have on my life. The doctor said,
"Your life as you know it will be forever changed, and everything in your life will be up
for re-evaluation." Well, his prediction is currently unfolding in my life at breakneck
speed. (No pun intended!)
This pivotal realization catapulted me headlong into the process of evaluating and
editing the script of my own life, a process we can apply to our businesses as well.
Acknowledging that you have the power to edit out the things that are no longer
serving you personally or in your business allows you the ability to replace them with
new systems, ideas, and influential people. Are you looking for ways to take your
small business to the next level? Where do you want to be one, five, and 10 years
from now? What is it going to take to make that happen?
Start by re-imagining your company from the ground up. Get out the red pen and
start editing. For starters, begin by finding ways to stay relevant in this rapidly
changing marketplace. Use publicity to gain exposure for your company by
supporting charities or publishing content on your website your customers find
beneficial. Consider engaging influential bloggers that have large fan bases to
significantly boost your company's reputation.
Evaluate your current business relationships—are they beneficial for both parties?
Does that vendor bring to the table the benefits they claimed when they were first
wooing you for your business? Is that employee enhancing your customers'
experience or contributing to the overall helpful can-do climate of your business? If
not, perhaps some thoughtful communication is in order. If that doesn't remedy the
issues, it may be time to do some housecleaning to find individuals more suitable
with which to partner.
With a solid plan, you will be able to capitalize on new avenues for your business. So
get busy re-envisioning the future of your company NOW! What are you waiting for?
RE-ENVISIONING
BUSINESS
AND LIFE SCRIPTS
Elle's View As I See It
