Retail Observer

September 2018

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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Page 11 of 67

RETAILOBSERVER.COM SEPTEMBER 2018 12 provoking presentations. Award-winning photographer Platon, best-selling author Patrick Lencioni, and Jay Rogers, CEO and co-founder of Local Motors shared their unique, creative and unexpected perspectives in an effort to encourage creativity and innovation. The Re-Think Conference, Land & Capital Forum and the pre- conference sessions provided PCBC attendees with thought- provoking insights and hands-on learning opportunities in the areas of residential design, marketing and organizational leadership, land acquisition, development, research, investment and entitlement. This full spectrum of sessions gave attendees the opportunity to connect with industry leaders and colleagues to collaborate on challenges and gain perspective on emerging trends. Additionally, open-to-all education opportunities were available throughout the event, including sessions in the Hub for Social Media. Conveniently located on the trade show floor, this lounge featured cutting-edge social media sessions where both experienced digital marketers and social media novices were introduced to innovative concepts to drive reach and engagement on various platforms. EDUCATION, NETWORKING, & PRODUCT DISCOVERY AT PCBC 2018

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