RETAILOBSERVER.COM SEPTEMBER 2018
12
provoking presentations. Award-winning photographer Platon,
best-selling author Patrick Lencioni, and Jay Rogers, CEO and
co-founder of Local Motors shared their unique, creative and
unexpected perspectives in an effort to encourage creativity and
innovation.
The Re-Think Conference, Land & Capital Forum and the pre-
conference sessions provided PCBC attendees with thought-
provoking insights and hands-on learning opportunities in the
areas of residential design, marketing and organizational
leadership, land acquisition, development, research, investment
and entitlement. This full spectrum of sessions gave attendees
the opportunity to connect with industry leaders and colleagues
to collaborate on challenges and gain perspective on emerging
trends. Additionally, open-to-all education opportunities were
available throughout the event, including sessions in the Hub for
Social Media. Conveniently located on the trade show floor, this
lounge featured cutting-edge social media sessions where both
experienced digital marketers and social media novices were
introduced to innovative concepts to drive reach and engagement
on various platforms.
EDUCATION, NETWORKING, & PRODUCT DISCOVERY AT PCBC 2018
