C H A L L E N G E
Proforma was looking to increase brand awareness, promote its services and attract
the attention of decision makers at Fortune 5000 companies.
S O LU T I O N
The Proforma Creative Team developed a targeted direct mail piece promoting
Proforma, a full service marketing agency without the high fees. The campaign
introduced recipients to Pete, a stress ball business man who is stress free because
he leaves his marketing campaigns to Proforma. Each mailing was delivered in a
custom box that included a personalized, handwritten note, the Pete stress ball and
Proforma-branded tissue paper.
R E S U LT S
Pete's the most popular guy on the block! The 3-Dimensional mailer created a buzz
with recipients and generated a 50% appointment rate. Many recipients even called
Proforma asking where they can get more Petes.
PROJECT
DIRECT MAIL CAMPAIGN
CUSTOMER
SELF PROMOTION
BUDGET
$75,000
YEAR
2010
