Retail Observer

November 2018

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM NOVEMBER 2018 10 C o-innovation, artificial intelligence, voice recognition and the soaring popularity of smart connected devices have powered IFA to yet another record edition. The world's leading trade show for consumer electronics and home appliances attracted 245,000 visitors this year. IFA is more important to global brands and retailers than ever before, with almost 150,000 trade visitors attending the show; more than 50 percent of the trade visitors came from abroad, marking a new all-time high in international attendance. The event – timed for the all-important end-of-year business ahead of Black Friday, Singles Day in China, and Christmas – suggests that the industry is in a positive mood; high order volumes for deals struck during IFA grew yet again, totaling 4.7 billion euros. With 1,814 exhibitors and rented floor space covering 161,200 square meters, this year's IFA boasted two fully booked-out areas: IFA's traditional space – the Berlin Exhibition Grounds – saw every square meter taken, while IFA Global Markets (for trade visitors only) at STATION Berlin was totally oversubscribed. "IFA is the most effective and globally the most important meeting place for doing business – not just for our industries and retailers, but consumers and media as well. We are delighted with the positive feedback we've had this year, and in particular to have successfully integrated new industries in 2018. It's this spirit of co-innovation – where companies from many different industries use their skills and ideas to tackle today's challenges – that inspires all industries at IFA. Co-innovation is the main driving force for innovation today," said Dr. Christian Göke, CEO of Messe Berlin. "As a driving force of industry and commerce, IFA 2018 has strengthened its position as the world's leading trade show for consumer electronics and home appliances. At 4.7 billion euros, the high volume of orders remained stable, ensuring a solid basis for the end-of-year business. With its wealth of innovations, IFA had a positive influence on the mood of international markets," said Hans-Joachim THE POWER OF CO-INNOVATION

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