Retail Observer

RETAILOBSERVER.COM NOVEMBER 2018 28 The Sharp superheated steam countertop oven combines superheated steam and conventional, radiant heat in all cooking modes – delivering on consumers' desire to save time, money and energy. With temperatures up to 485°F, the power of superheated steam allows for food to be both crispy and browned on the outside while remaining juicy, tender and delicious on the inside. The powerful, low-profile, pizzeria-style countertop oven is capable of cooking sheet-pan meals for the family, delicate seafood dishes, and even personal pizzas to crispy perfection with 485°F superheated steam. "The entire team is dedicated to promoting Simply Better Living across the U.S., and our new superheated steam countertop oven represents a new option in cooking that is simple to use, better than the competition, and supports your choice to live a healthier lifestyle," said Peter Weedfald, senior vice president of sales and marketing, Sharp Electronics Marketing Company of America. "Through our longstanding partnership with Best Buy, we have been able to deliver consumer appliances that support these lifestyle choices for many years." Weedfald continued, "We believe in five reasons why everyone should visit a participating Best Buy to purchase the Sharp superheated steam countertop oven." 1. Not a traditional steamer or steam oven — Regular steam is just over 212°F. More than twice as hot, 485°F is higher than you would normally roast chicken or bake cookies. It is time to rethink steam. 2. Instant On. No Preheating. No Defrosting. — The low profile and compact cavity heats up very quickly and keeps your food closer to the heating elements for better cooking performance. 3. Five Simple and Versatile Cooking Modes — Broil/Grill, Bake/ Reheat, Pizza, Warm and Toast 4. Perfect for Sheet Pan Cooking — Almost 40% larger than a standard, quarter-size sheet pan, use both the broiling pan and crisper tray at the same time to cook for a crowd with less to clean. 5. The Ultimate, Everyday Cooking Appliance — Save your big oven for the holidays! The Sharp superheated steam countertop oven will be your everyday oven. The superheated steam countertop oven (SSC0586DS) joins Sharp's premium built-in SuperSteam+ TM built-in wall oven (SSC3088AS) leading the way in superheated steam. Sharp has sold over 2 million superheated steam ovens globally since 2004. The Sharp superheated steam countertop oven is available at Best Buy and BestBuy.com for an expected retail price of $399. Please visit www.SharpUSA.com for more information about the superheated steam countertop oven (SSC0586DS). WHIRLPOOL CORPORATION APPOINTS KELLY SAFIS AS GENERAL MANAGER, BUILDER SALES Whirlpool Corporation, the world's leading manufacturer of major home appliances, is pleased to announce that Kelly Safis has been appointed as general manager of builder sales. With more than 30 years' experience (all at Whirlpool Corporation) Safis will be responsible for direct and indirect sales to builder customer segments in addition to field management. She is perfectly positioned to leverage her extensive management background to execute the vision and strategy for all Whirlpool Corporation builder segments nationally. "This is an exciting opportunity on many levels," said Safis. "With best-in-class products and service, Whirlpool Corporation is committed to deepening our builder relationships, elevating their sales success and growing this important channel. I'm truly honored to be named to this position." Safis brings a strong and diverse background to her new role. Her most recent position has been director, sales training. She has previous experience in contract sales, and also has worked for Whirlpool Corporation in areas such as supply chain, trade marketing, field sales and sales to Sears. "We have strong relationships with the top home builders and distributors nationwide, and I look forward to collaborating with them to show how Whirlpool Corporation can provide the insights, expertise and tools they need to build their business," noted Safis. "Kelly is a seasoned leader with a proven track record of building strong sales and marketing teams, and guiding them to success," said Tom Arent, vice president, sales and marketing at Whirlpool Corporation. "We look forward to her leadership in helping the Whirlpool Corporation contract channel take the next step in its growth trajectory." Safis earned her Bachelor of Arts in Marketing with a concentration in Supply Chain from Michigan State University. Visit www.WhirlpoolPro.com for more information about Whirlpool Corporation, its portfolio of brands and other offerings for building industry professionals. I N D U S T R Y [ N E W S ] RO

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