Issue link: https://www.e-digitaleditions.com/i/1047605
Hentschel recalls. "It made us realize that you have to give back for the success that you have in life. Both of us came from humble places in life. life. Both of us came from humble places in life. We've earned everything, but I definitely believe We've earned everything, but I definitely believe We've earned everything, but I definitely believe We've earned everything, but I definitely believe it's with God's grace that we have succeeded." it's with God's grace that we have succeeded." That level of humility is a rare commodity in That level of humility is a rare commodity in today's business world. But Noël Hentschel is today's business world. But Noël Hentschel is not a typical CEO. She contributes in many ways, not a typical CEO. She contributes in many ways, especially as an advocate for the hospitability and especially as an advocate for the hospitability and tourism industry. She has served as special advi- tourism industry. She has served as special advi- sor to seven Secretaries of Commerce from sor to seven Secretaries of Commerce from both sides of the aisle. both sides of the aisle. Recently, she was appointed by current Recently, she was appointed by current Secretary Wilbur Ross to the board of Brand Secretary Wilbur Ross to the board of Brand USA, a public/private partnership dedicated to USA, a public/private partnership dedicated to promoting tourism to the US. promoting tourism to the US. Politically active since her teen years, Politically active since her teen years, Hentschel ran for office herself, once for the Hentschel ran for office herself, once for the Hentschel ran for office herself, once for the 32nd Congressional district (LA County) seat in 32nd Congressional district (LA County) seat in 32nd Congressional district (LA County) seat in 2001 and for Lieutenant Governor in 1998. She 2001 and for Lieutenant Governor in 1998. She finished second in the primary for that race, ulti- finished second in the primary for that race, ulti- finished second in the primary for that race, ulti- mately won by Cruz Bustamante. mately won by Cruz Bustamante. Noël Hentschel is a woman who truly lives a Noël Hentschel is a woman who truly lives a life of giving and has been led by her faith to aid life of giving and has been led by her faith to aid those around her who may not have been as for- those around her who may not have been as for- tunate in life as she has been. Her association tunate in life as she has been. Her association and friendship with Mother Teresa deeply stirred and friendship with Mother Teresa deeply stirred Hentschel and moved her to dedicate her life to Hentschel and moved her to dedicate her life to doing good and inspiring others to do good. doing good and inspiring others to do good. "Service has always been a part of my life," "Service has always been a part of my life," Hentschel says. "I've always believed that it's Hentschel says. "I've always believed that it's about serving rather than being served." about serving rather than being served." (Clockwise from top left) Governor and Mrs. Pete Wilson and Clint Eastwood; with President George W. Bush; and Lee Iacocca while campaigning. with President George W. Bush; and Lee Iacocca while campaigning. 172 C A R M E L M A G A Z I N E • H O L I D A Y 2 0 1 8 Photos: Courtesy of Noël Hentschel