Smooth Jazz Finds
an Audience on the
Wor ld Wide Web
B Y M I C H A E L C H AT F I E L D
S
andy Shore was born for radio but made
the shift from broadcast to broadband
with smoothjazz.com, the music streaming serv-
ice she founded in 2000.
"Radio meant everything to me," Shore says.
A precocious child, she knew that she wanted
to be an on-air personality since the age of 8.
Shore realized that dream at 15 when she first
signed on at Monterey's KNRY.
Her career took her to major media markets,
but Shore came home to work at legendary
maverick station KPIG just as it became the first
FM station to stream its content online.
"I was fascinated," Shore says.
Shore and partner Donna Phillips produced a
successful series of smooth jazz concerts in
Monterey, so she knew there was an audience
for the genre.
"I purchased the domain name for $100 in
1995," she says. "I was a DJ, and that was a lot of
money to me." From an initial audience measur-
ing in the double digits, the site now enjoys 20
million listeners yearly.
The infectiously upbeat music maven says
the company's brand is about lifestyle—offer-
ing travel oppor tunities to festivals and events
for smooth jazz fans in addition to the music
they love.
Experience it at www.smoothjazz.com.
SHORTCUTS
MUSIC
Sandy Shore has been on-air as a radio personality since age 15. She founded
smoothjazz.com in 2000, which streams music and promotes events.
58 C A R M E L M A G A Z I N E • H O L I D A Y 2 0 1 8
Photo:
Kelli
Uldall
