Issue link: https://www.e-digitaleditions.com/i/1051430
5 2 | t h e c l e v e r r o o t Recently, the unstoppable entrepreneur has branched out in his signature no-holds-barred fashion to become a full-spectrum lifestyle purveyor. Among his various forays into the luxury-goods marketplace are gourmet foods with Yountville-based Atelier Fine Foods and Catering; coffee via First Growth Napa Val- ley Grand Cru; jewelry, scented soaps, and candles; and the top-shelf JCB Spirits line, which features a gin as well as caviar- and truffle-infused vodkas all made with Pinot Noir and Chardonnay grapes. His large-format book The Alchemy of the Senses, meanwhile, is set for release in December by Chronicle Books, and—perhaps most apropos for the former child with the inquisitive nose—he's poised to also add two highly anticipated unisex per- fumes to the JCB Collection. After working with several Paris-based perfumers, Jean-Charles will launch the first fragrance in the JCB Collection, JCB No. 0 Essence de Parfum, next spring. ("Zero is the eternal shape, the beginning of everything," he explains.) As a homage to his wife and fellow industry leader Gina Gallo, Jean-Charles named the sibling perfume, No. 13, for her lucky num- ber. Both fragrances, which can be ordered in glass bottles for $350 or in Baccarat crystals for $2,000, will be available at all JCB locations and online, as well as through Jean-Charles' upcom- ing Alchemy of the Senses pop-up tour and, eventually, at select luxury retailers. The World According to JCB Jean-Charles arrives for our Monday dinner at the JCB Salon in a tuxedo jacket, French cuffs, and velvet loafers, but as anyone who meets him soon discovers, he's as down-to- earth as any Côtes de Nuits vigneron—if much better dressed. Out of the vineyard and under the light of his beloved Baccarat chandeliers, the man becomes a fountain of Storytime with Jean-Charles: "I always wanted to write a book that takes people on a journey and allows them, chapter after chapter, to discover who they are," he says of his upcoming release The Alchemy of the Senses.