Retail Observer

December 2018

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM DECEMBER 2018 18 KITCHENAID ® HONORS 100 YEARS OF MAKING WITH LIMITED EDITION PRODUCTS KitchenAid 100th Anniversary—Misty Blue Since its introduction in 1919, KitchenAid has been an icon in the kitchen, and now the brand has debuted the heritage-inspired Misty Blue color in select 100 Year Celebration Limited Edition products across countertop and major appliances. With this launch, KitchenAid is inviting passionate home cooks to share in its celebration, honoring nearly 100 years of making. Misty Blue is a soft blue color with a hint of green that is reminiscent of one of the first KitchenAid Stand Mixer colors introduced. This custom color is available in the limited edition Heritage Artisan ® Series Model K 5-quart tilt-head stand mixer, as well as a 36" 6-burner, dual fuel, freestanding commercial-style range. While honoring the roots of KitchenAid and its ascendancy as a premier color authority, the select Misty Blue products reflect the brand's continued commitment to designing tools that help home chefs get the most out of their cooking. "Misty Blue brings back a classic style that will spark nostalgia across generations, while continuing to feed inspiration in the kitchen," said Nikki Lockett, U.S. marketing leader for KitchenAid small appliances. "This launch not only commemorates the brand's past – but also celebrates the passionate home cooks who have inspired our innovation for the last 100 years." The stand mixer is available in two models: one featuring a ceramic bowl with flex-edge beater, and one with a white-coated stainless-steel bowl. Both models will include unique limited- edition features: a heritage-inspired KitchenAid ® logo, and a custom Power Hub cover celebrating 100 years of KitchenAid. The 36" 6-burner, dual fuel, freestanding commercial-style range features a gas cooktop with electric oven, bringing the tools of restaurant chefs into residential kitchens. The range has convect bake, roast, and broil settings, complete with a Misty Blue door that celebrates 100 years of making. To give passionate makers the opportunity to kick off the 100- Year celebration alongside the brand in 2019, KitchenAid launched the 100 Year Limited Edition products in September 2018. Going a step further to offer a truly unique keepsake, the brand will release 20 numbered units of the ceramic bowl with a hobnail finish and DECEMBER I N D U S T RY [ N E W S ]

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