Retail Observer

December 2018

he Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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DECEMBER 2018 RETAILOBSERVER.COM 35 C elebrating its sixth annual show, the largest edition of the fair to date welcomed 175 exhibiting brands and more than 13,000 top- tier architects, interior designers, set decorators, consumers, educators, and press to the picturesque indoor/outdoor modern design exhibition. In addition to the products on display, 65 thought leaders and tastemakers shared their expertise and discussed a variety of design and architecture related topics with a robust educational programming schedule. The Citi Culinary Pavilion added another element of programs with daily chef demonstrations and tastings. "WestEdge continues to benefit from the creative freedom and support that the design community extends to the fair each year," said Megan Reilly, co-founder of WestEdge Design Fair. "This year's positive feedback from both attendees and exhibitors reinforces our focus on fostering and growing a global design conversation in Los Angeles — we are excited to be at the forefront of this dialogue." Kicking off the weekend festivities, the fair's opening-night party, presented by Pacific Sales Kitchen & Home, benefitted the organization Safe Place for Youth (SPY). More than 2,000 guests celebrated the evening which included a silent auction of Knoll's recently re-introduced piece, the Harry Bertoia molded shell side chair. The chairs were reimagined by top A&D influencers including Gensler, Shimoda Design Group, and Los Angeles street artist Ruben Rojas, among others, with the one-of-a-kind art pieces unveiled at the party. All proceeds from the auction went to SPY, whose mission is to inspire, nurture and empower the resilient human spirit of homeless youth by providing immediate and lasting solutions, one young person at a time. W E S T E D G E D E S I G N F A I R , T H E W E S T C O A S T ' S P R E M I E R C O N T E M P O R A R Y D E S I G N F A I R , F E A T U R I N G A C U R A T E D S E L E C T I O N O F D O M E S T I C A N D I N T E R N A T I O N A L M A N U F A C T U R E R S A N D I N D E P E N D E N T B R A N D S , R E T U R N E D T O S A N T A M O N I C A ' S B A R K E R H A N G A R O C T O B E R 1 8 - 2 1 , 2 0 1 8 . RECORD ATTENDANCE AND A SOLD-OUT EXPANDED SHOW FLOOR 2018

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