Retail Observer

December 2018

he Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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DECEMBER 2018 RETAILOBSERVER.COM 41 T he growth predominantly came from abroad, which is also attributable to the newly introduced VIP program of spoga+gafa. For example, among others, 400 trade visitors from Australia attended the trade fair. "In total, the share of international trade visitors rose once again by 4 % up to 64% overall. This growth from abroad impressively underlines the strong international significance of spoga+gafa, whereby both the specialized trade and large-scale retailers of international quality were strongly represented," said Katharina C. Hamma, chief operating officer of Koelnmesse GmbH. "The positive response of the trade visitors and their quality demonstrates that the course we have taken both in terms of content and the concept with new themes and added value is the right one." In total 2,152 exhibitors from 61 countries (foreign share: 85%) presented the trends and highlights for the coming garden season on 230,000 square meters of space. In addition to the increased numbers, spoga+gafa 2018 also convinced through the enormous quality of the trade visitors. "All of the members were very pleased with spoga+gafa and our expectations were exceeded. spoga+gafa is more international than ever. More members from the association took part in this year's event from all over the world. For instance, we had a company from Japan that travelled to the fair for the first time ever for two days. We support several trade fairs, but this is without doubt one of the best with regards to innovations and trends in the lifestyle and furniture section for example. Overall, I can say that the quality of the visitors, the diversity of the products as well as the organization of the event were excellent," confirmed John W. Herbert, European A F T E R T H R E E S U C C E S S F U L T R A D E FA I R D AY S , S P O G A + G A FA H A D A C H I E V E D I N C R E A S E D AT T E N D A N C E W H E N I T C LO S E D I T S D O O R S . T H E T R E N D S A N D T H E M E W O R L D S , F O C U S I N G O N T H E W O R L D O F T H E G A R D E N AT T R A C T E D A P P R O X I M AT E LY 4 0 , 0 0 0 T R A D E V I S I T O R S F R O M 1 1 4 C O U N T R I E S T O C O LO G N E I N C L U D I N G T H E T O P D E C I S I O N - M A K E R S F R O M T H E G R E E N I N D U S T R Y. spoga+gafa 2018 : More Internationalit y, More Depth in Themes

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