DECEMBER 2018 RETAILOBSERVER.COM
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T
he growth predominantly came from abroad,
which is also attributable to the newly
introduced VIP program of spoga+gafa. For
example, among others, 400 trade visitors from
Australia attended the trade fair. "In total, the share
of international trade visitors rose once again by 4 %
up to 64% overall. This growth from abroad
impressively underlines the strong international
significance of spoga+gafa, whereby both the
specialized trade and large-scale retailers of
international quality were strongly represented," said
Katharina C. Hamma, chief operating officer of
Koelnmesse GmbH. "The positive response of the
trade visitors and their quality demonstrates that the
course we have taken both in terms of content and
the concept with new themes and added value is
the right one." In total 2,152 exhibitors from 61
countries (foreign share: 85%) presented the trends
and highlights for the coming garden season on
230,000 square meters of space.
In addition to the increased numbers, spoga+gafa
2018 also convinced through the enormous quality
of the trade visitors. "All of the members were very
pleased with spoga+gafa and our expectations
were exceeded. spoga+gafa is more international
than ever. More members from the association took
part in this year's event from all over the world. For
instance, we had a company from Japan that
travelled to the fair for the first time ever for two
days. We support several trade fairs, but this is
without doubt one of the best with regards to
innovations and trends in the lifestyle and furniture
section for example. Overall, I can say that the
quality of the visitors, the diversity of the products
as well as the organization of the event were
excellent," confirmed John W. Herbert, European
A F T E R T H R E E S U C C E S S F U L T R A D E FA I R D AY S , S P O G A + G A FA H A D A C H I E V E D
I N C R E A S E D AT T E N D A N C E W H E N I T C LO S E D I T S D O O R S . T H E T R E N D S A N D
T H E M E W O R L D S , F O C U S I N G O N T H E W O R L D O F T H E G A R D E N AT T R A C T E D
A P P R O X I M AT E LY 4 0 , 0 0 0 T R A D E V I S I T O R S F R O M 1 1 4 C O U N T R I E S T O C O LO G N E
I N C L U D I N G T H E T O P D E C I S I O N - M A K E R S F R O M T H E G R E E N I N D U S T R Y.
spoga+gafa
2018
:
More Internationalit y,
More Depth in Themes